Suchergebnisse

Nation branding di era digital ditandai dengan kehadiran negara-negara yang bersaing untuk mendapatkan pengakuan dunia dengan mempromosikan norma, nilai, ide, pariwisata dan peluang investasi mereka secara signifikan, melalui penggunaan platform media sosial dan influencer daring. Fokus penelitian ini adalah mengukur dampak kehadiran Presiden Jokowi pada platform digital terhadap pembangunan nation brand. Platform yang menjadi fokus adalah Twitter sebagai saluran utama bagi pemerintah untuk memperkuat ekuitas merek negara. Penelitian ini bertujuan untuk mengkaji aspek nation branding yang ditampilkan melalui konten media sosial Twitter pemimpin bangsa, yakni Presiden Republik Indonesia, Joko Widodo. Hasil penelitian ini mengungkapkan bahwa reaksi terhadap kehadiran Presiden di media sosial sangat minim dalam hal memproyeksikan nilai-nilai negara, karena orang-orang lebih fokus membahas topik "ringan" dan "informal". Oleh karena itu, konten pariwisata yang ditonjolkan pada Twitter perlu meningkatkan kecepatan dalam 3A: Aksesibilitas (transportasi), Amenitas (fasilitas), dan Atraksi di tujuan wisata(Kinerja Reputasi), keadaan santai yang tidak terkait langsung dengan pariwisata (Reputasi Simbolik).

Essa pesquisa tem como objetivo analisar como a Nigéria tem utilizado o Nation Branding na reconstrução da sua imagem e na reorientação da sua política, sobretudo no contexto pós-crise de 2008 e na sua inserção no comércio internacional. Dessa forma, a análise será feita de forma explicativa e através de uma crítica histórica, a partir do construtivismo de Wendt e a teoria sobre construção de ideias e poder. De modo complementar, propõe-se um diálogo entre o construtivismo e a teoria decolonial, pois as normas e ideias construídas pelas grandes potências perpetuam uma estrutura de poder colonial. Isto posto, a pergunta que guia o artigo é: de que forma a construção do Nation Branding na Nigéria, no período de 2009 a 2019, tem impactado na inserção internacional do país? A hipótese apresentada é que, ao implementar o Nation Branding, com políticas além de turismo, ocorreu consequentemente o fomento do capital humano e da independência econômica do país, bem como uma revolução digital através das startups nigerianas. Por fim, realiza-se pesquisas quantitativas e qualitativas, através de autores nigerianos, a fim de evidenciar a versão africana da história, bem como contribuir para a superação de estereótipos enraizados em nossa sociedade.

1. Of Idols and idylls : the question of national image -- 2. The supermarket of nations : competitive identity and the brand state -- 3. The mind's eye : popular culture, geographical imagination, and international relations -- 4. A brand new Eurasia : places, spaces, and peoples of the post-Soviet realm -- 5. The post-Soviet bogeyman : a guide to the dangerous personae of the former USSR -- 6. Laughable nations : parodying the post-Soviet republics -- 7. Mapping trashcanistan : the post-Soviet badlands in popular culture, news media, and academe -- 8. Branded! : marketing the new nations of Eurasia to the (Western) world.

In line with Joko Widodo's vision to position Indonesia as the 'Global Maritime Fulcrum' by 2045, the Indonesian government through the Ministry of Education and Culture has initiated the proposal of nominating the Spice Route (Jalur Rempah) as World Heritage in 2017 to UNESCO. This article aims to show the dynamic process of redefining national identity through the Spice Route narrative, which is full of contestation between the state, society, and the market. Previous studies have shown that the process of reproduction of nationalism through the reconstruction of national history and national identity is now no longer always initiated by the elite. Democratization and globalization also provide space for civil society to reinterpret their ideal image of Indonesia. Methods used in this qualitative research included auto-ethnography through participant observation, in-depth interviews, literature studies, comparison, and visual communication design analysis of form-content-context, both descriptively and reflectively. In conclusion, instead of being a political-ideological narrative, the Spice Route narrative is reinterpreted in a new domain: the creative industry. It has become a source of inspiration for branding commercial products, feature films and documentaries, community activities, festivals, educational curricula, and at the same time included in the content of Indonesian cultural diplomacy through gastronomy, all of which require a contribution of design. This article examines the extent to which the Spice Route narrative, seemingly intended as a nation brand, is able to reconstruct and redefine the national identity of Indonesia. ; Sejalan dengan visi Joko Widodo untuk memposisikan Indonesia sebagai poros maritim dunia pada tahun 2045, pemerintah Indonesia melalui Kementerian Pendidikan dan Kebudayaan telah menggagas pengusulan Jalur Rempah sebagai Warisan Dunia sejak 2017 ke UNESCO. Artikel ini bertujuan untuk menunjukkan dinamika dari proses redefinisi identitas melalui narasi Jalur Rempah yang ...

According to nation branding consultants, problems of underdevelopment and global inequality are, to a significant extent, a product of the negative images peddled by charities and the broader development industry. While such images secure donations, it is argued they deter more sustainable investments. In contrast, consultants argue that concerted nation-branding strategies offer much better solutions to problems of underdevelopment. This article subjects such claims to critical examination and argues that while the diagnosis of the problem may have some merit, the solution offered is more problematic. This is because nation-branding practices are inherently status quo oriented and reflective of a neoliberal understanding of the nature of (under)development. Moreover, nation branding also entails a troubling commodification of identity and culture as well as unsettling implications in respect of extant understandings of 'good governance'. Finally, the article suggests that the dichotomy drawn between aid and nation branding cannot be upheld; rather, it is a device used to legitimise a market for the services of nation-branding consultants.

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'.This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism.

This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women's rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as 'best at being good'.This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism.

Public diplomacy and nation-branding are two popular concepts and closely related to diplomacy activities by both state and non-state actors. Szondi discusses the possible inter-connections of the two concepts and formulates understanding on how his concept can help to explain the various attempts of both state and non-state actors in achieving national interest. The unit analysis of this study is Sweden as state actor and IKEA as multi-national corporation. The existence of IKEA as company with its global-popular brand has becoming concerns for further research particularly on how IKEA brand as the instrument to supports Sweden's public diplomacy. This study aims to analyze Swedish public diplomacy and nation-branding in Indonesia through the IKEA brand as the case study and by using the model of public diplomacy and nation-branding proposed by Szondi. The study uses qualitative method with data collection carried out through documentation studies from 2014-2018. The findings indicate that the IKEA brand has unique characteristics. In Szondi's model, IKEA brand positioned in the incision between the area of public diplomacy activities and the area of nation-branding, which is described by Szondi as the fourth model. Through the IKEA brand, there is a synergy between Swedish public diplomacy activities and its nation- branding strategy. The IKEA brand has succeeded not only in the promotion of its products or companies, but also contributed to a positive image and reputation of Sweden and, increase social and economic engagement with Indonesia.