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Abstract. In the article, we discuss how the political communication and interpersonal influence found in discussion networks add to fragmentation of the political space and the strengthening of political parties at the extremes of the political continuum. To this end, we analyse the mobilisation potential held by discussion networks of people who position themselves on the margins of the left–right political spectrum and compare them with the networks of those positioned in the centre and those who do not align themselves politically. The analysis focuses on four features of discussion networks: size, homogeneity, frequency of political discussion, and frequency of trying to persuade others. The results of the analysis show the most extensive mobilisation potential is found among people in the centre of the political continuum, while people on the far right and far left have networks that are the basis of intense political communication with people holding different political views but lack opportunities for the broad network dissemination of their political views and attitudes. Keywords: discussion networks, political communication, left-right political orientation

Abstract. The article examines how the landscape of social networks has significantly transformed the job search process. The objective of the study was to evaluate attitudes to searching for a job on social media with a focus on students attending the Faculty of Economics, University of Prishtina. The findings indicate that selfperceived level of social media activity is associated with time spent on social networks, and that unemployed individuals are more likely than those with jobs to use social media. The results show the most popular methods used for job searching were social media networks and online job portals. A noteworthy finding is that even individuals who do not use social networks recognise the importance of maintaining a professional profile on social media when it comes to searching for work. The study's findings hold implications for both job seekers and employers by highlighting the importance of using social media while searching for a job, necessitating strategic investments in online platforms, customised support programmes harnessing these platforms, enhanced digital literacy, and continuous research to adapt policies in response to evolving social media trends among job seekers.
Keywords: social media, job searching, recruitment, digitalisation

Old people living alone: consequences and prevention
Important findings in the field of solitary life in old age and the problem of loneliness are presented. Difficulties experienced by old people due to loneliness should not be neglected and their impact on their physical and mental health and general wellbeing needs to be addressed. Therefore some interventions are described that proved to be effective in preventing negative consequences of loneliness among the elderly. As the social network is very important for the health of the old, the most successful interventions are those based on strengthening the social support of old people (for example cooperation within associations, providing support to others, multigenerational households).

The article explores the relationships between young people's media choices,
technological preferences, and everyday life in connection to their cultural and
social characteristics. As such, it describes the conceptual framework of the media repertoires approach and selected methods. Media repertoires are approached
from a generational perspective, pointing out the conceptual and empirical challenges of such research. As one of the first attempts to conceptualise media practices at the intersection of family, educational and peer contexts, the article aims
to describe the qualitative research design of an empirical study that considered a
sample of 67 students aged 12 to 19. The sample is presented through an analysis of its sociodemographic characteristics, while personal media networks help
identify the teenagers' media preferences and their potential cross-connections.

Platform work is often characterised by economic insecurity, dehumanising control procedures, isolation, deepening racial, economic and gender inequalities, and other socio-economic problems. There are lively debates underway concerned with how to regulate or limit the negative effects of platform capitalism. This article reviews two of the most common calls for action – regulation and platform co-operatives. We argue that there is also an unexplored, complementary option, which uses the network effects of platforms to provide greater benefits for platform workers. To understand this alternative, we introduce the American Employee Stock Ownership Plan (ESOP) mechanism for employee buyouts, redefine the model according to the main cooperative values, and apply it to the platform economy. We conclude that there is a third option is available to governments and municipalities, namely to require an Employee Stock Ownership Plan (ESOP) in the local subsidiary of the platform company. Keywords: Platform economy, platform co-operativism, employee buyouts, platform ESOP