The study of the problems of information society development, social patterns, trends of further development is becoming an important area of research interest and determines the relevance of the theme, as well as theoretical and practical importance of study of the information society in Russia. The methodological base of the research is the structural-functional approach, allowing to consider the society as a self-developing system, and also elements of dialectical and synergetic approaches. As an empirical base used the results of a longitudinal study of media communities of Russia on the example of a virtual community of Internet resources: www.rufa.ru, various communities of the Russian Internet and network of online communities, social networks, Twitter, Facebook, LiveJournal, etc. is conducted by the author in the period 2005-2013.
The article deals with the problem of modern communication of universities with the student audience in the online space. In order to identify the features of user involvement in the work of university groups in social networks, the interests of the target audience and the specifics of user actions, a comprehensive study was conducted, based on the methods of expert survey, event analysis, content analysis, case study and index analysis. The respondents of the expert survey were 18 representatives — administrators of university groups in social networks from Yaroslavl, Kostroma, and Cherepovets. The study also included a review of the posted content in the main Kostroma State University communities on the VK social network and Telegram messenger, the VK student union group in two spring academic months (March — April) and summer (July — August). As a result, classifications of posts posted in online groups by form and content were developed, user involvement in a particular type of content was calculated, the most frequently used publications in different groups were identified, the dynamics of posting posts depending on the type of site and time period were revealed.
Cluster-network analysis of online communities will move from rizomnoy paradigm to cluster in the perception of social networks as a form of interpersonal and intergroup communication. This article describes the author's technique created and approved research online communities of political, public and commercial organizations in the framework of the IIP in "AIT" Bashkir State University.
Studying the network of interpersonal and intergroup interactions between individuals / groups of individuals is carried out with the help of mathematical models. This type of study is called cluster-network analysis. In this article, based on years of his own research in this area is represented by adapting the analysis of networking in terms of social philosophy. Inconclusive nature of the relationship stratification in online communities and describes a method of calculation of social capital.
An asynchronous multimodal discursive field formed by political content is a reflection of the activities of a network community from a small community of residents of any locality to network communities operating within the sub-jects of the Russian Federation and in the whole country. Political content is able to transform socio-political reality by pro-ducing events - a message or a series of messages that can change the balance of power or interests in society. Regional political discourse, political content and the asynchronous multimodal discursive fields produced by it accumulate the poten-tial of social action in the online space which can lead to both constructive and destructive actions in the offline space. To analyze the regional political discourse, a political content management model was applied and a research methodology was tested. ; В статье рассматриваются особенности формирования и развития регионального политического дискурса в онлайн-пространстве современных субъектов Российской Федерации.
The article is devoted to the prospects for the development of the online segment in the system of «silver» education — for the «third age» people. The purpose of the article is to consider the advantages and disadvantages of the online learning format of the older generation of Russians. The empirical basis of the article is the data of a sociological study of the problems of education of residents of the Sverdlovsk region older than 45 years, carried out in 2019–2020. The results of the empirical study revealed the educational needs of the «silver» age people and their readiness for the digital format of education. In conclusion, author show the risks of developing the «silver» segment of online education associated with the current social and economic crises, pandemics, and unbalanced government policies in the interests of the older generation of Russians. ; Статья посвящена перспективам развития онлайн-сегмента в системе «серебряного» образования — для людей «третьего возраста». Цель статьи заключается в рассмотрении достоинств и недостатков онлайн-формата обучения старшего поколения россиян. Эмпирической основой статьи послужили материалы социологического исследования образовательных потребностей жителей Свердловской области старше 45 лет, осуществленного в 2019–2020 гг. Результаты исследования позволили выявить образовательные потребности людей «серебряного» возраста и их готовность к цифровому формату образования. В заключение показаны риски развития «серебряного» сегмента онлайн-образования, связанные с современным социальным и экономическим кризисами, пандемией, несбалансированной государственной политикой в отношении старшего поколения россиян.
Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.
Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.
Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.
Most authors admit that code-switching is the process of switching different languages, their varieties, speaking styles, etc. Today, the majority of people in the world are multilingual and often mix languages in different ways, which makes code-switching a quite common global phenomenon. Code-switching incorporates government, cultural, religious and network contexts, and the frequency of code-switching in such multilingual conversations is an indicator of the global dominance of multilingualism. Online communication fosters social communicative practices consisting of code- switching and marks the development of verbal behaviour of multilingual communities. Code-switching also affects language visuality, its images are tools for the social construction of reality. The developed verbal practices support effective communication and affect the expression of new meanings. The article aims at presenting the features of code-switching in digital communication with 8 examples of different length, topic and author, in which the native Lithuanians code-switched to English and used elements of the Internet language. These examples were taken from the social networks Instagram, YouTube, Facebook and Twitter, and the authors analyzed the grammar, spelling and punctuation of both Lithuanian and the English words, the type and use of the code-switched English elements, special characters, abbreviations, emoji and other features of the Internet language. The results show that online communication is not entirely textual, with various means of text composition communicators make their code-switched English elements more visible and alter the appearance of messages. Such practices correspond to the features of social networks and seem to follow the popular Internet culture trends.
The article analyzes the role of innovative mass media, in particular Internet in the process of political socialization of the Russian youth, taking place in the context of deep socioeconomic and political transformations, globalization and digitalization. The transformational potential of Internet technologies is undeniable today. Political news aggregators, online bloggers, anonymous Telegraph channels present a broad range of political information and opinion. Considering the Internet as a revolutionary means of communication, the authors carried out an analysis of its main characteristics, research of virtual communities as a space of political socialization, the processes of hybridization, which implies the actual consolidation of the properties of real and virtual communities. The importance of an adequate assessment of the role of innovative media in the political socialization of young people, in shaping the political subjectivity of young Russian citizens is obvious. ; В статье анализируется роль инновационных СМИ, в частности интернета, в процессе политической социализации российской молодежи, которая происходит в условиях глубоких социально-экономических и политических преобразований, глобализации и цифровизации. Трансформационный потенциал интернет-технологий неоспорим. Агрегаторы политических новостей, онлайн-блогеры, анонимные Telegram-каналы представляют широкий спектр политической информации и мнений. Рассматривая интернет как революционное средство коммуникации, авторы предприняли анализ его основных характеристик, исследование виртуальных сообществ как пространства политической социализации, процессов гибридизации, подразумевающих консолидацию свойств реальных и виртуальных сообществ. Обоснована важность адекватной оценки роли инновационных медиа в политической социализации молодежи, в формировании политической субъективности молодых российских граждан.
In the article the questions of interaction of Religion and Politics in Ukraine and the USA (offline and online) are considered. The investigation of Multimedia factor in Ukraine and the USA in real and virtual spheres is developed. The main tendencies of Religious life in the modern world are characterized.Sufficient parts of events which take places in the investigated sphere of Religious-Political relations are reflected in Global Web. Enhancement of the role of WWW and intensification of its usage including in the Religious-Political life in the USA and Ukraine, updates the question regarding the possibility to investigate its online dimension and to subject to Philosophic analyses. Internet becomes a significant factor both in Religious life (inter-religious dialogue, virtual activity of offline and especially online cultic institutions, worship modification) and Political one (PR, imageology, branding, informational-psychological and hacking wars).During last centuries the USA appears as power center and pole of struggles between international religious and geopolitical relations: messianic and geopolitical claims of this power state is settled down by the references to Holy Bible, religious and political mythology, national historiography and historiosophia. The American Presidents quotes the Bible directly, based on its authority in political questions.Cyberspace has developing Religious segment: nearly all Religions, confessions, communities and denominations existing offline can be found there. Virtualization of Religion represents a new type of Religion existing; Religious and Political Internet becomes more popular, taking into account the meta-denominative, exterritorial, and supranational character of Global Web. Informational futurology becomes an integral companion of Religious and Political life. Flashmob is accepted as a factor of Virtualization of Religious and Political segment in the social life.Virtualization of the Religion, as well as a Social reflection of this process in the Political sphere, is accepted rather ambivalent: from hopes for global democratic Internet-revolution and Religious liberty achieved due to Political media and technologies up to computer escapism, technological totalitarianism of "united religion". Religious and Political IT conceptualization, liberal and conservative discourse of alibization and stigmatization of high-tech is taken place.The undertaken study shows the possibility to enter the virtual reality in the sphere of theological investigation, showing the necessity of analytical research in this field. Religion and Politic finds their implementation in cyberspace. Online segment influences more remarkable on Religious and Political reality in offline due to which Philosophy as well as many other sciences obtains besides offline measurement also online one.It is necessary to fulfill monitoring of cyberspace for preventative measures of inter-religious and interfaith oppositions and conflicts, because religious, political and other phenomena at the present stage often have cyber-component. Digitalization of Religious and Political life can conduce providing of civil, Religious and Political liberties, changes in the sphere of freedom of conscience protection and informative right of human being, beginning of Internet democracy. ; В данной статье рассматриваются мульмедиа в религиозных и политических отношениях в Украине и США. Характеризуется социальный феномен виртуализации как конвергентный процесс современной религиозной жизни. Осуществляется концептуализация социальных взаимоотношений религии и политики в реальной и виртуальной сферах, исследуется фактор мультимедиатизации. ; У даній статті розглядаються мультимедіа у релігійних і політичних відносинах в Україні та США. Характеризується соціальний феномен віртуалізації як конвергентний процес сучасного релігійного життя. Здійснюється концептуалізація соціальних взаємин релігії і політики у реальній і віртуальній сферах, досліджується чинник мультимедіатизації.
The object of this master thesis is contemporary museum communication and representation. The goal of the thesis – to study the features of communication and identify perspective approaches to representation in the activities of contemporary Jewish museums in Central and Eastern Europe by the case of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow, as well as to develop recommendations for the Museum of Jewish History and Culture of Belarus. Main tasks of the thesis: to consider the essential characteristics of museum communication, its structure, the concept of strategies; to develop the author's methodology of contemporary museum communication strategies research for further study of selected cases; to conduct a methodological analysis of the case of the Jewish Museum Berlin; to conduct a methodological analysis of the case of the Jewish Museum and Tolerance Center in Moscow; to reveal the problems of the development of Jewish heritage in Belarus in the context of the country's politics of memory; to identify perspective communication strategies and representation approaches for the Museum of Jewish History and Culture of Belarus. The usage of such methods as a theoretical analysis, description, case study, field observation, expert online interview, focus group, synthesis and generalization led to a conclusion that emerging in the 60s of the XX century, the theory of museum communication is actively developing during the 1960s – 1990s, radically transforming the face of the museum. It becomes a cultural institution in which its two most important functions harmoniously coexist – storage and communication. However, henceforth the emphasis in museum activity is placed on mutual dialogical relations with its visitor, which are realized through the museum exhibition. The development receives the museum exhibition designing, which has the goal of helping to uncover the meanings laid down in the exhibition, as well as sociological and psychological researches that help the museum to better understand its audiences. Museum communication, as a result, becomes one of the most important theoretical aspects of museology as an independent scientific discipline, determining the perspective of its evolution to this day. The variety of communication processes of the contemporary museum is a set of tools for the implementation of cultural communication, and the principles of their development are nothing else than strategies for the museum's communication processes designed to construct specific working methods. Understanding the specifics of the communication processes of the contemporary museum made it possible to develop on the basis of the communication model of H. D. Lasswell an author's methodology, which was subsequently used to analyze the cases of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow. According to the results of the study, was determined the role of these museums as the agents of the historical and cultural policies of their states – Germany and Russia, acting as tools aimed at solving the urgent problems of a particular society. For Germany – overcoming the country's difficult national-socialist past, and for Russia – determining the problem of maintaining the unity of society in the ethnocultural diversity of a multinational state. Being aimed at such tasks, communication of both museums was physically expressed in costly but well-designed representational solutions, the specificity of which is in the need to conduct a dialogue with an audience that has low knowledge in the field of Jewish history and culture, as well as the complexity of the problematics of museums. Based on the conclusion about the significant role of state historical and cultural policies in the activities of the contemporary Jewish museum in Central and Eastern Europe, it was decided to conduct an in-depth analysis of the features of the politics of memory in Belarus, according to which it became known that in the context of the problematic processes of independence in Belarus, attention of the state turns to consolidation of the nation, which pushes into the background the need to preserve the memory of its ethnocultural communities. Thus, the preservation of the Jewish heritage of Belarus is an "external" problem in relation to the national discourse of the state, remaining on the periphery of its memory practices. These trends have a direct impact on the activities of the Museum of Jewish History and Culture of Belarus, forming a field of interconnected problems around it, which was identified through the study of the museum's case on the basis of the previously developed methodology. From the standpoint of identified problems in the development of the Museum of Jewish History and Culture of Belarus, as well as the results of the whole study, was made an attempt to identify perspective communication strategies and approaches to representations of the Museum of Jewish History and Culture of Belarus that are recommendatory by their nature.
The object of this master thesis is contemporary museum communication and representation. The goal of the thesis – to study the features of communication and identify perspective approaches to representation in the activities of contemporary Jewish museums in Central and Eastern Europe by the case of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow, as well as to develop recommendations for the Museum of Jewish History and Culture of Belarus. Main tasks of the thesis: to consider the essential characteristics of museum communication, its structure, the concept of strategies; to develop the author's methodology of contemporary museum communication strategies research for further study of selected cases; to conduct a methodological analysis of the case of the Jewish Museum Berlin; to conduct a methodological analysis of the case of the Jewish Museum and Tolerance Center in Moscow; to reveal the problems of the development of Jewish heritage in Belarus in the context of the country's politics of memory; to identify perspective communication strategies and representation approaches for the Museum of Jewish History and Culture of Belarus. The usage of such methods as a theoretical analysis, description, case study, field observation, expert online interview, focus group, synthesis and generalization led to a conclusion that emerging in the 60s of the XX century, the theory of museum communication is actively developing during the 1960s – 1990s, radically transforming the face of the museum. It becomes a cultural institution in which its two most important functions harmoniously coexist – storage and communication. However, henceforth the emphasis in museum activity is placed on mutual dialogical relations with its visitor, which are realized through the museum exhibition. The development receives the museum exhibition designing, which has the goal of helping to uncover the meanings laid down in the exhibition, as well as sociological and psychological researches that help the museum to better understand its audiences. Museum communication, as a result, becomes one of the most important theoretical aspects of museology as an independent scientific discipline, determining the perspective of its evolution to this day. The variety of communication processes of the contemporary museum is a set of tools for the implementation of cultural communication, and the principles of their development are nothing else than strategies for the museum's communication processes designed to construct specific working methods. Understanding the specifics of the communication processes of the contemporary museum made it possible to develop on the basis of the communication model of H. D. Lasswell an author's methodology, which was subsequently used to analyze the cases of the Jewish Museum Berlin and the Jewish Museum and Tolerance Center in Moscow. According to the results of the study, was determined the role of these museums as the agents of the historical and cultural policies of their states – Germany and Russia, acting as tools aimed at solving the urgent problems of a particular society. For Germany – overcoming the country's difficult national-socialist past, and for Russia – determining the problem of maintaining the unity of society in the ethnocultural diversity of a multinational state. Being aimed at such tasks, communication of both museums was physically expressed in costly but well-designed representational solutions, the specificity of which is in the need to conduct a dialogue with an audience that has low knowledge in the field of Jewish history and culture, as well as the complexity of the problematics of museums. Based on the conclusion about the significant role of state historical and cultural policies in the activities of the contemporary Jewish museum in Central and Eastern Europe, it was decided to conduct an in-depth analysis of the features of the politics of memory in Belarus, according to which it became known that in the context of the problematic processes of independence in Belarus, attention of the state turns to consolidation of the nation, which pushes into the background the need to preserve the memory of its ethnocultural communities. Thus, the preservation of the Jewish heritage of Belarus is an "external" problem in relation to the national discourse of the state, remaining on the periphery of its memory practices. These trends have a direct impact on the activities of the Museum of Jewish History and Culture of Belarus, forming a field of interconnected problems around it, which was identified through the study of the museum's case on the basis of the previously developed methodology. From the standpoint of identified problems in the development of the Museum of Jewish History and Culture of Belarus, as well as the results of the whole study, was made an attempt to identify perspective communication strategies and approaches to representations of the Museum of Jewish History and Culture of Belarus that are recommendatory by their nature.
У статті здійснений аналіз історії виникнення та взаємодії двох напрямів розвитку цивілізації: традиційної та техногенної. Основний акцент зроблений на розкритті сутності перелому в цивілізаційному розвитку, обумовленого глобалізацією. Глобалізація виступає комплексним геополітичним, геоекономічним, геокультурним явищем, яке здійснює потужний вплив на всі сторони життєдіяльності спільнот, що включаються в цей процес. Її можна визначити як процес ослаблення традиційних, територіальних, соціокультурних, державно-політичних і економічних бар'єрів, які ізолюють народи один від одного і, поряд з цим, оберігають їх від неупорядкованих зовнішніх впливів. Сьогодні можна констатувати, що сучасна цивілізація знаходиться на переломному етапі свого розвитку. Необхідно змінювати стратегію розвитку, оскільки людству загрожує загострення глобальних криз. Що означає зміну стратегії розвитку? Зазвичай, відповідаючи на це питання, говорять про зміну цілей, Але за кожним набором цілей стоять цінності. Найважливішими з них на сучасному етапі є: життя людини, свобода, гідність, справедливість, гуманізм, ненасильство, законність та інші. Ключові слова: цивілізація, традиційна цивілізація, техногенна цивілізація, глобалізація, перелом цивілізації, цінності цивілізації. ; The article gives an analysis of the history of origin and interaction of the two branches of civilization: traditional and technogenic. The main emphasis is on revealing the essence of the crisis in civilizational development, conditioned by globalization. Globalization is a complex geopolitical, geoeconomic, geocultural phenomenon that exerts a powerful influence on all aspects of the vital activities of communities involved in this process. It can be defined as the process of weakening traditional, territorial, sociocultural, state-political and economic barriers that isolate peoples from each other and, at the same time, protect them from unordered external influences. Today we can state that modern civilization is at a critical stage of its development. Apparently, it is necessary to change the development strategy, since mankind is threatened by the aggravation of global crises. What does it mean to change the development strategy? Usually, when answering it, they talk about changing goals, but behind each set of goals are values. The most important of them at the present stage are: human life, freedom, dignity, justice, humanism, nonviolence, legality and others. In the context of the problems of sociocultural interaction, two groups of consequences of scientific and technical progress must be specially considered, the first of which unites processes in the main integrative process leading to the erosion of boundaries within human life, and the second, on the contrary, disintegrative processes that separate and Separating groups of people from each other. Technologies that promote integration include: transport, communication, a special role is played by the global Internet. It allows people with common interests to unite, regardless of the country and the distance they live from each other. At the same time, nothing prevents one person from participating in many such «interest groups». A natural barrier to such integration is still the language barrier. However, with the advent of effective online translation systems in real time and this barrier begins to disappear. The likely consequence of integration will be a decline in cultural diversity, pulling all sides of life to those societies and social groups where progress is greatest. This is clearly seen in the example of modern globalization, accompanied by the «Americanization» of societies. In the modern world, science-intensive technologies are the determining factor of economic development and the fundamental basis for ensuring national security. The production of high-tech products is now becoming one of the main conditions for the successful integration of a country into the emerging system of international relations. Nuclear energy and nuclear technologies belong to that category of high technologies, which largely determine the ways of further development of technogenic civilization. They have the most direct impact on socio-economic, social and political processes in countries and in the sphere of interstate relations.