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In: Schweizerische Ärztezeitung: SÄZ ; offizielles Organ der FMH und der FMH Services = Bulletin des médecins suisses : BMS = Bollettino dei medici svizzeri
ISSN: 1424-4004
This class will study symbolic communication intended to influence beliefs, attitudes, values, andbehaviors. The course will focus on the critical assessment of persuasive messages, with additionalattention to the theories and research behind persuasive message construction.
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In: Konzepte. Ansätze der Medien- und Kommunikationswissenschaft 22
Narrationen – ob als Filme, Fernsehserien, Romane oder Computerspiele – ermöglichen es uns, in andere Welten einzutauchen und die Perspektiven der Figuren einzunehmen. Inwiefern diese Erfahrungen die Überzeugungen, Einstellungen, Intention und Verhalten der Rezipienten beeinflussen, untersucht das Forschungsfeld der narrativen Persuasion. Dieser Band stellt die zentralen kommunikationswissenschaftlichen Ansätze und Modelle zur Erklärung narrativer Persuasion vor, erläutert das typische methodische Vorgehen und gibt einen systematischen Überblick über den Forschungsstand. Abschließend werden kritische theoretische und methodische Aspekte diskutiert und aktuelle Entwicklungen im Forschungsfeld skizziert.Das Buch eignet sich für Studierende und Lehrende der Kommunikationswissenschaft und für andere Interessierte als Einführung, Nachschlage- oder Überblickswerk zu zentralen Konzepten, Prozessen und Befunden narrativer Persuasion.
In: Tsakas , E & Tsakas , N 2021 , ' Noisy persuasion ' , Games and Economic Behavior , vol. 130 , pp. 44-61 . https://doi.org/10.1016/j.geb.2021.08.001
We study the effect of noise due to exogenous information distortions in the context of Bayesian persuasion. We first characterize the optimal signal in the prosecutor-judge game from Kamenica and Gentzkow (2011) with a noisy and strongly symmetric communication channel and show that the sender's payoff increases in the number of messages. This implies that, with exogenous noise, the sender prefers to complicate communication. Then, we establish necessary and sufficient conditions for the sender's payoff to weakly increase in the Blackwell-informativeness of the noise channel when the message space and the channel are binary. The reason why a sender may benefit from additional noise is that a garbling may alter the noise structure. Subsequently, we provide sufficient conditions that extend this result to channels of arbitrary cardinality. Finally, we introduce a procedure of making a communication channel more complex and prove that increased complexity benefits the sender.
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This article revisits the nonverbal rhetorical tradition in Confucianism and examines how Confucianism actualized the tradition through its careful consideration of supernatural forces. In Confucianism, genuine persuasion produces actual change and transformation of one&rsquo ; s course of action, not merely verbal conviction. Speech only is not enough to genuinely persuade others. A speaker must transform others by his exemplary acts in the rites and holy ceremonies where supernatural forces and the notion of the afterlife hold a significant place. While Confucius was not interested in discussing the existence of demons and ghosts or their actual function in society, he recognized that their supposed and assumed existence in holy rites would provide society with an opportunity for genuine persuasion, which leads people to actual changes and reforms in their political and moral life. Discussing the nonverbal mode of persuasion in Confucianism may enhance contemporary democracy in two aspects. First, nonverbal persuasion recognizes those who may have difficulty in actively participating in verbal communication, such as the disabled, immigrants, foreigners, and politically and socially marginalized people, in political discourses. Second, the positive role of civic religion in contemporary societies may be discovered.
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En el libro II de la Retórica se encuentra un estudio sobre las pasiones, las cuales, como bien lo afirma Aristóteles, influyen en la formación del juicio y por tanto en la toma de decisiones; esto hace pensar en su posible incidencia en la conformación de las comunidades humanas, lo cual puede ser inicialmente abordado desde los vínculos que una retórica de las pasiones tiene con la política y con la ética. En la parte final de este artículo se muestra la cercanía que puede existir entre el término de pasión utilizado por Aristóteles, y el sentimiento moral de P. Strawson y E. Tugendhat, con el fin de iniciar una reflexión sobre el valor que la retórica de las pasiones de Aristóteles puede tener en los estudios contemporáneos. ; In book II of Rhetoric, there is a study on the passions, which, as Aristotle affirms, influence the formation of judgment and therefore in decision-making: this leads one to think of its possible incidence in the formation of human communities, which may be first approached from the ties that a rhetoric of passions has with politics and ethics. In thefinal part of this article, it shows the closeness that there could be between the term ofpassion used by Aristotle and P. Strawson and E. Tugendhat's moral sentiment in order to initiate a reflection regarding the value that Aristotle 's rhetoric ofpassions may have in contemporarystudies.
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In: Rencontres 127
In: Série Rhétorique, stylistique, sémiotique 1
In: HBR emotional intelligence series
Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and Nancy Duarte. This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.
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