Suchergebnisse

We study the design of informational environments in settings where generating information is costly. We assume that the cost of a signal is proportional to the expected reduction in uncertainty. We show that Kamenica & Gentzkow's (2011) concavification approach to characterizing optimal signals extends to these settings.

As the transition from socialism to a market economy gathered speed in the early 1990s, many people proclaimed the final success of capitalism as a practice and neoliberal economics as its accompanying science. But with the uneven achievements of the "transition"—the deepening problems of "development," persistent unemployment, the widening of the wealth gap, and expressions of resistance—the discipline of economics is no longer seen as a mirror of reality or as a unified science. How should we understand economics and, more broadly, the organization and disorganization of material life? In this book, international scholars from anthropology and economics adopt a rhetorical perspective in order to make sense of material life and the theories about it. Re-examining central problems in the two fields and using ethnographic and historical examples, they explore the intersections between these disciplines, contrast their methods and epistemologies, and show how a rhetorical approach offers a new mode of analysis while drawing on established contributions

Intro -- Copyright -- Contents -- Ch 1: Understand the Four Components of Influence -- Ch 2: Harnessing the Science of Persuasion -- Ch 3: Three Things Managers Should Be Doing Every Day -- Ch 4: Learning Charisma -- Ch 5: To Win People Over, Speak to Their Wants and Needs -- Ch 6: Storytelling That Moves People -- Ch 7: The Surprising Persuasiveness of a Sticky Note -- Ch 8: When to Sell with Facts and Figures, and When to Appeal to Emotions -- Untitled.