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Science is a defining feature of the modern world, and popular science is where most of us make sense of that fact. Understanding Popular Science provides a framework to help understand the development of popular science and current debates about it. In a lively and accessible style, Peter Broks shows how popular science has been invented, redefined and fought over. From early-nineteenth century radical science to twenty-first century government initiatives, he examines popular science as an arena where the authority of science and the authority of the state are legitimized and challenged. The

"Technoscientific developments often have far-reaching consequences, both negative and positive, for the public. Yet, because science has the authority to decide which judgments about scientific issues are sound, public concerns are often dismissed because they are not part of the technoscientific paradigm they question. This book addresses the role of science popularization in that paradox; it explains how science writing works and argues that it can do better at promoting public discussions about science-related issues. To support these arguments, it situates science popularization in its historical and cultural context; provides a conceptual framework for analyzing popular science texts; and examines the rhetorical effects of common strategies used in popular science writing. Twenty-six years after Dorothy Nelkin's groundbreaking book, Selling Science: How the Press Covers Science and Technology, popular science writing is still not meeting its potential as a public interest genre; Communicating Popular Science explores how it can move closer to doing so"--

This paper historicizes the idea of "popular science" in the Ukrainian academic discourse in relation to contemporary approaches to "national science" (as "science proper") and places special emphasis on the introduction of regular scientific lectures to public audiences in early twentieth century Habsburg Galicia. The Shevchenko Scientific Society was the central Ukrainian association of scholars and scientists at the time. Male-dominated, and increasingly dedicated to "Ukrainoznavstvo" ("Ukrainian studies"), the Shevchenko Scientific Society paid little attention to the popularization of scientific research. The Petro Mohyla Society for Ukrainian Scientific Lectures emerged in reaction to the Shevchenko Society. Its goal was to expand public awareness of the scientific work, and its members proceeded to organize regular public lectures all over Galicia between 1909 and 1914. This paper analyzes such popularization of science, propagated by the Petro Mohyla Society, and examines the lecture audiences with regard to their location, gender, and respective interests.

Threatened by the proliferation of cheap, mass-produced publications, the Religious Tract Society issued a series of publications on popular science during the 1840s. The books were intended to counter the developing notion that science and faith were mutually exclusive, and the Society's authors employed a full repertoire of evangelical techniques-low prices, simple language, carefully structured narratives-to convert their readers. The application of such techniques to popular science resulted in one of the most widely available sources of information on the sciences in the Victorian era.A f

Now available in paperback, Michael R. Lynn's book analyses the popularisation of science in Enlightenment France. He examines the content of popular science, the methods of dissemination, the status of the popularisers and the audience, and the settings for dissemination and appropriation. Lynn introduces individuals like Jean-Antoine Nollet, who made a career out of applying electric shocks to people, and Perrin, who used his talented dog to lure customers to his physics show. He also examines scientifically oriented clubs like Jean-François Pilâtre de Rozier's Musée de Monsieur which provided locations for people interested in science. Phenomena such as divining rods, used to find water and ores as well as to solve crimes; and balloons, the most spectacular of all types of popular science, demonstrate how people made use of their new knowledge.Lynn's study provides a clearer understanding of the role played by science in the Republic of Letters and the participation of the general population in the formation of public opinion on scientific matters

The nature of popular science discourse in recent decades has acquired a convincing function, while it is addressed to an audience that is not always loyal to science. There are new requirements for writing argumentative popular science texts and they must contain arguments that depend on the target audience. The need for a broad mastery of the skill of writing well-reasoned popular science texts is associated with the issues of understanding how successfully their function has been implemented to convince the audience and thе explication of technologies that help make these texts convincing, including the creation of a database of typical basic arguments. It is believed that the methods of computer analysis used in computational rhetoric can be used to study the argumentative specifics of popular science literature, and rhetorical argumentation should be the most productive approach to argumentation in a popular science text because only it provides ways of interacting with the audience. However, there are constraints for the development of this direction that make it difficult to find and annotate arguments in a popular science text, namely: an ambiguity in understanding the argument and argumentation, modeling various arguments depending on the understanding of their structure and function, and finally, the target audience modeling. Explication of arguments in the text is possible through linguistic markers, but there is a problem of establishing the boundaries of the argument. Identifying the internal structure of text segment relationships solves this problem, however, annotating the text is sensitive to certain methods of modeling argumentation. Based on the basic model of Toulmin's argument, the special aspects of modeling rhetorical argumentation and its dependence on the target audience are illustrated. It is proposed that the concept of a universal audience can hardly be adapted to practical tasks, and criteria that are consistent with the format of truths and the format of audience values, the implementation of which could bring the target audience closer to an universal one. The author demonstrates the features in the pragma-dialectical approach, which, despite its popularity in computational rhetoric, do not allow it to be fully adapted to popular science discourse.