The article is based on an analysis of certain aspects of how the public opinion of selected nations in years 2001–2016 perceived the American foreign policy and the images of two Presidents of the United States (George W. Bush, Barack Obama). In order to achieve these research goals some polling indicators were constructed. They are linked with empirical assessments related to the foreign policy of the U.S. and the political activity of two Presidents of the United States of America which are constructed by nations in three segments of the world system. Results of the analysis confirmed the research hypotheses. The position of a given nation in the structure of the world system influenced the dynamics of perception and the directions of empirical assessments (positive/negative) of that nation's public opinion about the USA.
It is impossible to sum up the character of mutual relations between journalists and PR specialists, who frequently act as spokesmen, in a single statement. These relations are multidimensional and have both positive and negative aspects. Both parties voice their opinions on each other, some justified, other grossly exaggerated. Both parties commit sins, but they also have a very important role to play. Journalists should serve society, and on behalf of this society they should exercise control over public authorities. Journalists are mainly supposed to provide their recipients with reliable and true information. PR specialists are also supposed to provide information, yet that concern th business. Public opinion and its role in the liberal-democratic political system are of crucial significance this relation. Both parties want to mold public opinion, to win its interest, they both function thanks to it and depend on it. They are also indispensably related, as evidenced by both the theory and practice of ther relations, which also necessitates that care is taken their appropriate quality. ; It is impossible to sum up the character of mutual relations between journalists and PR specialists, who frequently act as spokesmen, in a single statement. These relations are multidimensional and have both positive and negative aspects. Both parties voice their opinions on each other, some justified, other grossly exaggerated. Both parties commit sins, but they also have a very important role to play. Journalists should serve society, and on behalf of this society they should exercise control over public authorities. Journalists are mainly supposed to provide their recipients with reliable and true information. PR specialists are also supposed to provide information, yet that concern th business. Public opinion and its role in the liberal-democratic political system are of crucial significance this relation. Both parties want to mold public opinion, to win its interest, they both function thanks to it and depend on it. They are also indispensably related, as evidenced by both the theory and practice of ther relations, which also necessitates that care is taken their appropriate quality.