Suchergebnisse

Država Izrael u svijetu je prepoznata po višetisućljetnoj židovskoj tradiciji i povijesti. Osim bogate kulture, prožete bliskoistočnim elementima, ali i onima doseljenika iz raznih zapadnih zemalja, Izrael uživa poseban imidž na međunarodnoj pozornici. Taj pak imidž ovisi o više faktora – s jedne strane Izrael predstavlja multikulturalnu zemlju poželjnu kao turističku destinaciju ili pak zemlju za ekonomske i tehnološke inovacije, dok s druge Izrael biva predstavljen u negativnom kontekstu kao vojnička država koja guši prava manjina, posebice arapske. Negativan imidž utječe na Izrael, kao i na svaku drugu državu. Međutim, diplomatskim aktivnostima i raznim projektima ta slika pokušava se iz dana u dan poboljšati. Suradnja između diplomatskih službenika i konzultanata odnosa s javnošću ima za cilj što efektivniju promociju Izraela. Iako je percepcija Izraela ponekad izrazito polarizirana, u poslovnom svijetu taj faktor ne utječe na njegovo gospodarstvo. Baš suprotno, za vrijeme sukoba ili ratnih kriza, izraelski BDP je rastao, a sve to zahvaljujući imidžu vrijednih i upornih ljudi koji uživa židovska populacija u ekonomskom svijetu. U političkom kontekstu, Izrael druge države dijeli na prijateljske, odnosno neprijateljske. Kod prijateljskih, većinom zapadnjačkih država, uživa veliku potporu i u vojnom i u gospodarskom smislu te negativno pisanje svjetski poznatih medija ne utječe na tu potporu. Ovaj rad istražuje strategije međunarodnih odnosa s javnošću i diplomacije Države Izrael kao brenda u međunarodnoj zajednici. Kroz kratak povijesni pregled predstavlja se razvoj metoda kojima se izgrađuje imidž Izraela na međunarodnoj pozornici, a stručnjaci i diplomati daju praktičan uvid u funkcioniranje javne diplomacije i odnosa s javnošću na razini jedne države. ; The State of Israel is renowed worldwide for its millenial Jewish tradition and history. Besides its rich culture, infused with Middle Eastern and Western flavours, Israel nurtures a distinctive image in the international arena. The image is influenced by ...

U Hrvatskoj se razvoj društveno odgovornog ponašanja odvija vrlo sporo. Stoga je glavni cilj neprofitnih organizacija iznaći rješenja za socijalne probleme koje državne strukture nisu pravovremeno detektirale, dok je njihova misija podrška društvu (uglavnom marginalnim skupinama), jačanju humanosti i volonterstva i podizanju svijesti javnosti o društveno relevantnim pitanjima. Ovaj rad bavi se odnosima s javnošću u neprofitnim organizacijama na primjeru udruga osoba s invaliditetom. Cilj rada je definirati odnose s javnošću, objasniti što su to neprofitne organizacije i udruge osoba s invaliditetom u Hrvatskoj te analizirati odnose s javnošću u hrvatskim udrugama osoba s invaliditetom na temelju ankete. Rad je podijeljen u dva dijela. Prvi dio daje teoretski pregled odnosa s javnošću u neprofitnim organizacijama, definira što su to udruge osoba s invaliditetom u Hrvatskoj te pruža teorijski i pravni okvir. Drugi dio je istraživanje i sastoji se od prikaza stavova i mišljenja zaposlenika o odnosima s javnošću u udrugama osoba s invaliditetom i analize dobivenih podataka putem ankete. ; The development of socially responsible behavior has been very slow in Croatia. The main goal of non-profit organizations is to come up with solutions for social problems that the government organizations have not detected in a timely manner, while their mission is to provide support to society (mainly marginal groups), enhance humanity and volunteerism and raise public awareness of socially relevant issues. This paper deals with public relations in non-profit organizations based on the example of associations of persons with disabilities. The aim of this paper is to define public relations, non-profit organizations and associations of persons with disabilities in Croatia and to analyze public relations in Croatian associations of persons with disabilities based on the survey. The paper is divided into two parts. The first part gives a theoretical overview of public relations in non-profit organizations, defines associations of persons with disabilities in Croatia and provides a theoretical and legal framework. The second part comprises research that consists of employee attitudes to and opinions about public relations in associations of persons with disabilities and the analysis of data obtained through a survey.

Društvene mreže često služe kao alat političkim strankama i kandidatima za interakciju s potencijalnim glasačima. Opsežnim pregledom literature, identificirane su koristi upotrebe društvenih mreža, poput dobivanja publiciteta, širenja poruka i mobilizacije birača, ali i određeni nedostaci. Stoga se javlja potreba za praćenjem sadržaja koji se objavljuje te analizom utjecaja toga sadržaja na potencijalne birače. U ovome se radu analizira društvena mreža Facebook kao alat za korištenje u svrhu upravljanja odnosima s javnošću u političkim kampanjama. Metodološki pristup uključuje SWOT i TOWS analizu. SWOT se koristi za prepoznavanje ključnih čimbenika u vanjskome okruženju koji se identificiraju kao prilike ili prijetnje te čimbenika iz unutarnjega okruženja koji se mogu opisati kao prednosti ili slabosti korištenja Facebooka u ovu svrhu. SWOT analiza ne pokazuje različite sveze među čimbenicima, pa je razvijena matrica TOWS za identifikaciju strategija koje se mogu temeljiti na snagama, eliminaciji slabosti ili korištenju prilika. ; Social networks enable political parties and candidates interaction with potential voters. Extensive literature review indicated benefits of social networks usage, such as: gaining the publicity, spreading the message and mobilizing voters, but also some weaknesses. Therefore, there is a need to monitor the content being published on Facebook and to analyze the impact of this content on potential voters. This paper analyzes the social network Facebook as a tool for public relations management in political campaigns. The methodological approach includes SWOT and TOWS analysis. SWOT is used to identify key factors in an external environment that are identified as opportunities or threats and internal environment factors that can be described as the benefits or weaknesses of using Facebook for this purpose. The SWOT analysis does not show relation between the factors, thus TOWS matrix is developed to identify strategies based on the strengths, elimination of weaknesses or use of the opportunities.

Ovim radom pružen je uvid u razvoj odnosa s javnošću kao profesije, gledano kroz 4 modela Gruniga i Hunta te su navedene i objašnjene tehnike koje se koriste u odnosima s javnošću. Objašnjen je i pojam aktivizma kao i njegovi najznačajniji teorijski aspekti, oblici i metode. U sklopu istraživanja korištene su dvije metode; analiza sadržaja i anketni upitnik. Analizom sadržaja obuhvaćeno je 129 aktivističkih organizacija na području Republike Hrvatske, a na anketni upitnik u potpunosti je odgovorilo 39 organizacija. Pokazalo se da većina hrvatskih aktivističkih organizacija prepoznaje važnost odnosa s javnošću, njima se bavi svakodnevno te koristi brojne tehnike meĎu kojima prednjači internet, posebice društvene mreže i web stranice. Od društvenih mreža daleko je najzastupljeniji Facebook, na kojemu profil ima 110 od 129 proučenih organizacija. MeĎutim, financijska ulaganja u odnose s javnošću kod većine su organizacija nepostojeća, a slijede ih organizacije koje ulažu izmeĎu 1 i 5% od svojih ukupnih financijskih sredstava. Rezultati ukazuju na to da postoji prostor za napredak odnosa s javnošću u aktivističkim organizacijama, što bi bilo korisno za profesiju odnosa s javnošću u Hrvatskoj, kao i za aktivističke organizacije koje bi si većim ulaganjima mogle osigurati bolju komunikaciju s ključnim javnostima, a samim time i veću učinkovitost u postizanju svojih ciljeva. ; This thesis is aimed at showing the development of public relations as a profession, using Grunig's and Hunt's 4 models, as well as naming and explaining different techniques of public relations. Furthermore, it explains activism mentioning most important aspects of theory and identifying its various forms and mechanisms. Two methods were used for the purposes of the research; content analysis and survey questionnaire. Content analysis included 129 croatian activist organizations, while only 39 organizations completed the survey questionnaire. The results show that most Croatian activistic organizations recognize the importance of public ...

The author deals with the advantages & disadvantages of the modern system of public communication & the possibilities of its revamping. In this context he analyzes the consequences of the emergence & the impact of public relations as a skill whose goal is to establish & maintain good relationships between the subject & the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization & the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups & organizations, in communication management & in coordinating the private & the public principles of action. 15 References. Adapted from the source document.

The author deals with the advantages & disadvantages of the modern system of public communication & the possibilities of its revamping. In this context he analyzes the consequences of the emergence & the impact of public relations as a skill whose goal is to establish & maintain good relationships between the subject & the publics surrounding it. He also underlines the positive effects of public relations regarding the democratization & the professionalization of the entire process of public communication. This role of public relations is particularly obvious in increasing understanding between groups & organizations, in communication management & in coordinating the private & the public principles of action. 15 References. Adapted from the source document.

Analizira se suradnja javne uprave i organizacija civilnog društva u procesu odlučivanja. Snaženje koncepta regulacijske države mijenja ulogu javne vlasti u procesu odlučivanja. To se posebno očituje kroz širenje broja akera koji sudjeluju u izradi politika i odluka. Europska unija razvija mogućnosti i načine putem kojih razne organizacije civilnog društva imaju priliku dati svoje mišljenje o donošenju određene odluke. Republika Hrvatska pokušava slijediti taj trend definiranjem odredbi o postupcima savjetovanja sa zainteresiranom javnošću i uspostavljanjem mehanizama suradnje s organizacijama civilnog društva i drugim akterima na izradi zakona, drugih propisa i akata. Također se analiziraju formalne mogućnosti i stvarna participacija civilnog društva u postupcima savjetovanja sa zainteresiranom javnošću te odnos s javnom vlasti u izradi odluka. Analiziraju se instrumenti savjetovanja sa zainteresiranom javnošću u EU-u i Hrvatskoj. Upozorava se na određene probleme u regulaciji i provedbi instrumenta te se predlažu rješenja za poboljšanje. ; The strengthening of the regulatory state concept in recent decades has changed the role of public authorities in the decision-making process, rendering them just one of the many different participants involved in policy-making and the decision-making process. As regulation became their primary function, public authorities began to emphasise the quality of the decision-making process and the decisions it engenders in order to encourage the establishment of a suitable environment for economic development. Therefore, supranational organisations and many countries are implementing regulatory reforms in an attempt to create better regulation, and in the context of these reforms they are using instruments of civil society participation in decision-making. As a result of various circumstances, creating relations with civil society based on cooperation and partnership is often a relatively slow and gradual process, yet progress is notable. The European Union is constantly evolving opportunities and ways in which various civil society organisations can convey their opinions about the adoption of certain decisions at the EU level. Croatia has also, particularly over the last seven years, tried to follow this trend by defining the legal provisions and procedures of public consultations, and by establishing mechanisms for cooperation with civil society organisations and many other stakeholders in the drafting of laws and other regulations. The paper analyses the role of civil society and the opportunities for public consultations in the European Union and Croatia. The analysis results indicate progress as well as problems. The author suggests improvements with regard to the cooperation between civil society and public administration in public consultations.

U radu se razmatra odnos javnih politika i modernog koncepta upravljanja (governance). Izraz upravljanje u osnovi označuje nov oblik veze politike, uprave i društva, koji se više ne zasniva na isključivoj dominaciji sfere politike u odnosu prema upravi i horizontalnoj sferi društva. Različiti pristupi javnim politikama na različit način postavljaju problem tih triju sfera, no neovisno o načinima postizanja koherentnosti između njih, sve ih karakterizira nadomješćivanje tradicionalnog pristupa ostvarivanja kolektivnih ciljeva zasnovanog na načelu »zapovijedaj i nadziraj« načelom pregovaranja različitih sektora i razina. ; The author discusses the relations between public policies and the modern concept of governance. It is emphasised that the term governance actually designates a new form of relations between politics, public administration, and society, which are not based on the exclusive dominance of politics over public administration and the horizontal sphere of society any more. Different approaches to public policies put the issue of these three spheres into different perspectives. Notwithstanding the manners of achieving coherence between them, they are all characterised by supplementing the traditional approach of obtaining collective objectives, based on the »order and supervise« principle, with the principle of negotiating between different sectors and levels.

U prvom dijelu rada autori definiraju nefiskalne instrumente financiranja javnih potreba, pri čemu je poseban naglasak na pojmu i razvoju javno-privatnog partnerstva. U nastavku rada autori analiziraju pojedine sastavnice javno-privatnog partnerstva: oblike, prednosti i nedostatke korištenja javno-privatnog partnerstva, političke aspekte, procjenu vrednovanja rizika pri ugovaranju javno- privatnog partnerstva. Završni dio rada posvećen je zakonodavnoj i institucionalnoj infrastrukturi tog oblika financiranja: Smjernicama i preporukama Europske unije za uspješnu primjenu javno-privatnog partnerstva te Smjernicama Vlade Republike Hrvatske donesenim u srpnju 2006. ; The financing of the public interests through public private partnership has lately become a rather popular theme, both in Croatia and abroad. One of the basic characteristics of public private partnership is that it is a non-fiscal instrument of financing public needs. In the first part of the paper the authors define nonfiscal financing instruments as well as the concept and development of public private partnership. Since the term public private partnership today covers different forms of combination of public and private interests, the authors outline the most frequent typologies of association used in Great Britain (»the fatherland« of public private partnership), and the United States. Analysing the advantages and the disadvantages of this financing instrument, the authors pay special attention to its political aspects, which the opponents consider to be one of its major shortcomings. They also deal with the issues of risk assessment and evaluation in the process of negotiating public private partnerships, which they believe to be the core of public-private relations. In the final part of the paper, the authors analyse the EU Directives for successful implementation of public private partnerships, stressing that many Member States and candidate countries have conducted reforms of their legislations in order to be able to use the instrument of PPP. The Guidelines of the Croatian Government and the necessary institutional and legislative support for a more intensive use of this instrument are also analysed. The authors believe that it is necessary to establish a special body that would deal with the problems of public private partnership (e.g., preparation of legislative regulation; creation of a uniform methodology for the implementation of PPP; approval of the PPP projects). They also suggest that we should not forget other forms of financing the public interests by including private capital and financial markets into the process, since the limited and insufficient budget funds cannot be efficiently replaced with only one instrument of non-fiscal financing.

Kad pogledamo medijske navike korisnika, posebno mladih (Reuters Institute Digital News Report, 2020), onda možemo vidjeti sve veći utjecaj društvenih medija u njihovu informiranju i komunikaciji. Značaj društvenih medija još je dodatno ojačan s početkom globalne pandemije bolesti COVID-19. U tom kontekstu društvena mreža Instagram proteklih godina postaje sve popularnija platforma na globalnoj razini, a posebno kod mlađe populacije. No, i dalje ostaje neiskorišten alat u približavanju politika, političkih aktera i važnih društvenih tema mlađoj populaciji. Cilj je ovog rada ispitati kako su ključni politički akteri u Hrvatskoj komunicirali putem Instagrama za vrijeme pandemije COVID-19 te utvrditi jesu li koristili ovu društvenu mrežu kako bi se približili publici na toj platformi, odnosno mladima. S druge strane, ovaj rad će ispitati kako komunikaciju političara na društvenoj mreži Instagram percipiraju i ocjenjuju mladi praktičari odnosa s javnošću i jesu li njihove poruke prilagođene mlađoj populaciji. Svrha će rada biti na temelju dvostruke analize donijeti zaključke i dati preporuke za unapređenje komunikacije političara na društvenoj mreži Instagram. Koristeći metodu analize sadržaja analiziran je sadržaj na Instagram profilima dvojice ministara i članova kriznog stožera za pandemiju COVID-19 te hrvatskog premijera i predsjednika. Analizom je utvrđeno na koji način političari komuniciraju, je li sadržaj prilagođen mladima i potiču li angažman u svojim objavama. Metodom strukturiranog intervjua s odabranim praktičarima odnosa s javnošću komunikacija je ocjenjivana trodimenzionalno: u sadržaju, javnom nastupu i karizmi političara na Instagramu. Na temelju dobivenih rezultata u zaključku rada sažete su preporuke za daljnju praksu u komunikaciji političara na društvenoj mreži Instagram. ; Looking at the users' media habits, especially in young users (Reuters Institute Digital News Report, 2020), we can see the growing social media influence on their information and communication. The importance of social media in information and communication is even higher since the beginning of the global COVID-19 pandemic. In that context, the social network called Instagram is becoming increasingly popular globally, particularly with younger generations. Still, it remains an unused tool in bringing policies, political actors, and important social topics closer to the younger population. The goal of this paper is to investigate how did Croatian politicians communicated via Instagram during the COVID-19 pandemic and to establish if they used this social network to get closer to the audience on that platform, that is, to young people. On the other hand, we will examine how the young public relations practitioners perceive and evaluate the Crisis and political headquarters' and communication on Instagram. Furthermore, they will review if politicians have adapted their messages to the younger population. The scope of this paper is to draw conclusions based on double analysis and give recommendations for communication improvement of politicians on Instagram. We have analysed the content on the Instagram profile of the two ministers and members of Croatian COVID-19 crisis headquarters and Croatian president and prime-minister using the content analysis method. We have established how the politicians communicate, whether the content was adapted to the young population and if their posts were engaging. Alongside the selected public relations practitioners, we have conducted structured interviews to assess the communication, using the three-dimensional assessment method: content, public performance, and charisma of the members of the politicians on Instagram. In conclusion, we have summarized the recommendations for further communication of politicians on Instagram.

Na stajališta hrvatskih građana o Europskoj uniji te ishod budućeg referenduma o ulasku Republike Hrvatske u tu zajednicu, izravno će utjecati njihova percepcija Europske unije. Istražujući percepciju Europske unije u hrvatskoj javnosti možemo prepoznati sporne točke u odnosu EU-Hrvatska, naslutiti razloge pada potpore hrvatskih građana ulasku Hrvatske u Europsku uniju te ujedno razumjeti mogućnosti promjene te percepcije. Analizirajući odnose između Hrvatske i Europe posljednja dva desetljeća, autor uočava temelje današnje percepcije Europske unije u odnosima Hrvatske i Europe prilikom raspada Jugoslavije 1991. i stvaranja Republike Hrvatske. Današnja percepcija Europske unije, naime, uvjetovana je ne samo konkretnim očekivanjima (koristima i štetama) u aspektima društvenog i gospodarskog života, već i općim dojmovima građana o EU-u te odnosom Europe prema Hrvatskoj. Istraživanje otkriva kako je razina očekivanja, odnosno nada i strahova te stereotipa o Europskoj uniji uvjetovana i nedovoljnom razinom informiranosti građana o različitim aspektima funkcioniranja Europske unije. ; Attitudes of Croatian citizens towards the European Union and the outcome of the future referendum on the entry of the Republic of Croatia into this Community will be directly infl uenced by their perception of the European Union. By examining the perception of the European Union among the Croatian public, we can identify sticking points in the relationship between the European Union and Croatia, identify the causes of the decline of support of Croatian citizens for the entry of Croatia into the European Union and understand the possibility of changing this perception. Through an analysis of the relations between Croatia and Europe during the last two decades, the author notes the foundations of today's perception of the European Union in the relations between Croatia and Europe during the collapse of Yugoslavia in 1991 and the creation of the Republic of Croatia. Today's perception of the European Union is determined not only by ...