Suchergebnisse

The object of this master work is public relations of municipalities of Lithuania. While the state is implementing the conception of e-government and creating e-democracy, the main channel between society and government for institutions is becoming an official website of a particular institution. Not only does it have to systematically deliver information and supply various public services via internet but it also has to create relations online. This work analyzes the concept of e-government of Lithuanian Republic, which uses information technologies for creating interactive communications between government and citizens online. In this work current situation of e-government has been determined and various municipalities-regulating laws and particles as well as other documents which describe the functions of municipalities and are connected with public relations have been found. Herein the functions of public relations of municipalities which are implemented by using websites of these institutions are described. The documents that regulate websites of municipalities have been found and used as a basis for the research of this work. Also it has been assessed how the websites suit the regulations mentioned. In the investigative part of this master work it has been defined that the majority of websites do not suit the raised requirements. The goals in the defined strategies have not been accomplished. The websites of municipalities vary a lot: they are of different technologic and informative level. The research has showed that the municipalities of Lithuania are still paying too little attention for public relations via internet.

The object of this master work is public relations of municipalities of Lithuania. While the state is implementing the conception of e-government and creating e-democracy, the main channel between society and government for institutions is becoming an official website of a particular institution. Not only does it have to systematically deliver information and supply various public services via internet but it also has to create relations online. This work analyzes the concept of e-government of Lithuanian Republic, which uses information technologies for creating interactive communications between government and citizens online. In this work current situation of e-government has been determined and various municipalities-regulating laws and particles as well as other documents which describe the functions of municipalities and are connected with public relations have been found. Herein the functions of public relations of municipalities which are implemented by using websites of these institutions are described. The documents that regulate websites of municipalities have been found and used as a basis for the research of this work. Also it has been assessed how the websites suit the regulations mentioned. In the investigative part of this master work it has been defined that the majority of websites do not suit the raised requirements. The goals in the defined strategies have not been accomplished. The websites of municipalities vary a lot: they are of different technologic and informative level. The research has showed that the municipalities of Lithuania are still paying too little attention for public relations via internet.

The object of this master work is public relations of municipalities of Lithuania. While the state is implementing the conception of e-government and creating e-democracy, the main channel between society and government for institutions is becoming an official website of a particular institution. Not only does it have to systematically deliver information and supply various public services via internet but it also has to create relations online. This work analyzes the concept of e-government of Lithuanian Republic, which uses information technologies for creating interactive communications between government and citizens online. In this work current situation of e-government has been determined and various municipalities-regulating laws and particles as well as other documents which describe the functions of municipalities and are connected with public relations have been found. Herein the functions of public relations of municipalities which are implemented by using websites of these institutions are described. The documents that regulate websites of municipalities have been found and used as a basis for the research of this work. Also it has been assessed how the websites suit the regulations mentioned. In the investigative part of this master work it has been defined that the majority of websites do not suit the raised requirements. The goals in the defined strategies have not been accomplished. The websites of municipalities vary a lot: they are of different technologic and informative level. The research has showed that the municipalities of Lithuania are still paying too little attention for public relations via internet.

The object of this master work is public relations of municipalities of Lithuania. While the state is implementing the conception of e-government and creating e-democracy, the main channel between society and government for institutions is becoming an official website of a particular institution. Not only does it have to systematically deliver information and supply various public services via internet but it also has to create relations online. This work analyzes the concept of e-government of Lithuanian Republic, which uses information technologies for creating interactive communications between government and citizens online. In this work current situation of e-government has been determined and various municipalities-regulating laws and particles as well as other documents which describe the functions of municipalities and are connected with public relations have been found. Herein the functions of public relations of municipalities which are implemented by using websites of these institutions are described. The documents that regulate websites of municipalities have been found and used as a basis for the research of this work. Also it has been assessed how the websites suit the regulations mentioned. In the investigative part of this master work it has been defined that the majority of websites do not suit the raised requirements. The goals in the defined strategies have not been accomplished. The websites of municipalities vary a lot: they are of different technologic and informative level. The research has showed that the municipalities of Lithuania are still paying too little attention for public relations via internet.

The aim of master's thesis – to identify the importance of communication in Lithuania's cultural heritage conservation, highlighting public relations' methods and their opportunities. The following tasks to reach the aim are: 1.To identify the importance of communication in modern cultural heritage conservation; 2.To identify the use and theoretic opportunities of public relations' method in cultural heritage conservation; 3.To value communication's importance and actuality in the main strategic documents of Lithuanian cultural heritage conservation policy; 4.To analyze and value the public relations' methods that are applied in practice and their efficiency. The object of research – public relations' methods, that are applied in order to spread information of Lithuania's immovable cultural heritage to society. Analysis methods of the official documents, historical, comparative, descriptive, empiricial and sociological analysis methods were used in order to reach the aim and tasks of master's thesis. As a result, it can be claimed, firstly, the importance of communication in cultural heritage conservation is associated with to two things – the role of society in cultural heritage conservation is increased, also, the meaning of information society is appeared. It means, that society need to get enough information to recognize and interpret its cultural heritage. So, there should be found a solution that will satisfy both – government's, that is interested to preserve cultural heritage, and society's demands. The solution is – public relations' methods. Secondly, the strong importance of communication in the main strategic documents of Lithuania's cultural heritage was appeared in 2005, when the new law of Immovable cultural heritage preservation was released. Since then there is a strategy to inform society not only to satisfy its demand, but also in order to induce their consciousness to preserve cultural heritage. Thirdly, the plenty of public relations' methods are used to inform and educate society and propagate cultural heritage. However, all these methods are still ineffective (it was proved by socialogical analysis when 200 people were asked to fill the questionnaire about cultural heritage). This ineffectiveness may be caused by two reasons, one of which – the society still haven't soaked up the information.

The aim of master's thesis – to identify the importance of communication in Lithuania's cultural heritage conservation, highlighting public relations' methods and their opportunities. The following tasks to reach the aim are: 1.To identify the importance of communication in modern cultural heritage conservation; 2.To identify the use and theoretic opportunities of public relations' method in cultural heritage conservation; 3.To value communication's importance and actuality in the main strategic documents of Lithuanian cultural heritage conservation policy; 4.To analyze and value the public relations' methods that are applied in practice and their efficiency. The object of research – public relations' methods, that are applied in order to spread information of Lithuania's immovable cultural heritage to society. Analysis methods of the official documents, historical, comparative, descriptive, empiricial and sociological analysis methods were used in order to reach the aim and tasks of master's thesis. As a result, it can be claimed, firstly, the importance of communication in cultural heritage conservation is associated with to two things – the role of society in cultural heritage conservation is increased, also, the meaning of information society is appeared. It means, that society need to get enough information to recognize and interpret its cultural heritage. So, there should be found a solution that will satisfy both – government's, that is interested to preserve cultural heritage, and society's demands. The solution is – public relations' methods. Secondly, the strong importance of communication in the main strategic documents of Lithuania's cultural heritage was appeared in 2005, when the new law of Immovable cultural heritage preservation was released. Since then there is a strategy to inform society not only to satisfy its demand, but also in order to induce their consciousness to preserve cultural heritage. Thirdly, the plenty of public relations' methods are used to inform and educate society and propagate cultural heritage. However, all these methods are still ineffective (it was proved by socialogical analysis when 200 people were asked to fill the questionnaire about cultural heritage). This ineffectiveness may be caused by two reasons, one of which – the society still haven't soaked up the information.

Public relations' evaluation process is implemented in all communication activity's stages. Press release as a public briefing means is not an exception as well, which helps public relations to progressively develop organization's awareness and well-known image. The result of such activity is visible and sensible longer. The press release becomes a part of public relations campaign's effectiveness evaluation. The objective of this work is a public relations means – press release. The goal is to analyze the press release's effectiveness evaluation process in a context of public relations campaign's effectiveness assessment and evaluation. The following tasks were solved to achieve the goal: the public relations' activity and applicable tools were reviewed; analysis of the press release in a context of relations with the media means was done; the public relations campaign's assessment and evaluation situation were analyzed in an international and Lithuanian contexts; the applicable evaluation methods of the public relation campaigns were analyzed; the press release's applicable evaluation methods were analyzed; the research work of the public relations and press release effectiveness evaluation situation in Lithuania was done. Using the analysis of the scientific literature methods, applying the theoretical methods: deduction and comparisons, it was concluded that evaluation process is concurrent with the public relations. It is impossible to determine the public relations campaign's efficiency without evaluation stage. The international issue of attempting to standardize the evaluation methods is still open. The main advantages and disadvantages became visible after analysis of the press release development stages and its effectiveness. Effectiveness of the press release depends on elements that differ in different cases and belong on organizations strategy and the journalist who's decision determines press release's appearance in a media. In order to evaluate press release's efficiency, it was noticed whether the audience received the release addressed for them, did they understand, did they react and have they changed their minds, attitude and behavior. In this way it is possible to determine how the organization introduces itself for the public through the media and what consideration it has towards the media. Press release's efficiency could be evaluated using the evaluation methods of public relations that are applicable during public relations impacts to the media and audience research. They include: content analysis, media monitoring, opinion surveys, communication quality assessment methods. In order to get efficient results in the public relations activity, it is always important to match the conclusions of those different methods and to compare the data observed. The social research done in Lithuanian public relations agencies and public relations departments of the governmental enterprises let to conclude that the situation in Lithuania is good enough in the aspect of the public relations quality evaluation. In Lithuania the public relations activity is evaluated using the survey's method, which does not demand lots of funds and this reveals that currently the investments to the comprehensive efficiency evaluation activities are not done. Evaluation is done not only for public relations efficiency, but also for press release's efficiency as well, the similar evaluation criteria is used during both of those evaluations. Consequently according to public relation specialists the press release's efficiency is identical to public relation efficiency evaluation. The master degree work could be useful for the public relations specialists and practicians as well as communication science students.

Public relations' evaluation process is implemented in all communication activity's stages. Press release as a public briefing means is not an exception as well, which helps public relations to progressively develop organization's awareness and well-known image. The result of such activity is visible and sensible longer. The press release becomes a part of public relations campaign's effectiveness evaluation. The objective of this work is a public relations means – press release. The goal is to analyze the press release's effectiveness evaluation process in a context of public relations campaign's effectiveness assessment and evaluation. The following tasks were solved to achieve the goal: the public relations' activity and applicable tools were reviewed; analysis of the press release in a context of relations with the media means was done; the public relations campaign's assessment and evaluation situation were analyzed in an international and Lithuanian contexts; the applicable evaluation methods of the public relation campaigns were analyzed; the press release's applicable evaluation methods were analyzed; the research work of the public relations and press release effectiveness evaluation situation in Lithuania was done. Using the analysis of the scientific literature methods, applying the theoretical methods: deduction and comparisons, it was concluded that evaluation process is concurrent with the public relations. It is impossible to determine the public relations campaign's efficiency without evaluation stage. The international issue of attempting to standardize the evaluation methods is still open. The main advantages and disadvantages became visible after analysis of the press release development stages and its effectiveness. Effectiveness of the press release depends on elements that differ in different cases and belong on organizations strategy and the journalist who's decision determines press release's appearance in a media. In order to evaluate press release's efficiency, it was noticed whether the audience received the release addressed for them, did they understand, did they react and have they changed their minds, attitude and behavior. In this way it is possible to determine how the organization introduces itself for the public through the media and what consideration it has towards the media. Press release's efficiency could be evaluated using the evaluation methods of public relations that are applicable during public relations impacts to the media and audience research. They include: content analysis, media monitoring, opinion surveys, communication quality assessment methods. In order to get efficient results in the public relations activity, it is always important to match the conclusions of those different methods and to compare the data observed. The social research done in Lithuanian public relations agencies and public relations departments of the governmental enterprises let to conclude that the situation in Lithuania is good enough in the aspect of the public relations quality evaluation. In Lithuania the public relations activity is evaluated using the survey's method, which does not demand lots of funds and this reveals that currently the investments to the comprehensive efficiency evaluation activities are not done. Evaluation is done not only for public relations efficiency, but also for press release's efficiency as well, the similar evaluation criteria is used during both of those evaluations. Consequently according to public relation specialists the press release's efficiency is identical to public relation efficiency evaluation. The master degree work could be useful for the public relations specialists and practicians as well as communication science students.

Public relations' evaluation process is implemented in all communication activity's stages. Press release as a public briefing means is not an exception as well, which helps public relations to progressively develop organization's awareness and well-known image. The result of such activity is visible and sensible longer. The press release becomes a part of public relations campaign's effectiveness evaluation. The objective of this work is a public relations means – press release. The goal is to analyze the press release's effectiveness evaluation process in a context of public relations campaign's effectiveness assessment and evaluation. The following tasks were solved to achieve the goal: the public relations' activity and applicable tools were reviewed; analysis of the press release in a context of relations with the media means was done; the public relations campaign's assessment and evaluation situation were analyzed in an international and Lithuanian contexts; the applicable evaluation methods of the public relation campaigns were analyzed; the press release's applicable evaluation methods were analyzed; the research work of the public relations and press release effectiveness evaluation situation in Lithuania was done. Using the analysis of the scientific literature methods, applying the theoretical methods: deduction and comparisons, it was concluded that evaluation process is concurrent with the public relations. It is impossible to determine the public relations campaign's efficiency without evaluation stage. The international issue of attempting to standardize the evaluation methods is still open. The main advantages and disadvantages became visible after analysis of the press release development stages and its effectiveness. Effectiveness of the press release depends on elements that differ in different cases and belong on organizations strategy and the journalist who's decision determines press release's appearance in a media. In order to evaluate press release's efficiency, it was noticed whether the audience received the release addressed for them, did they understand, did they react and have they changed their minds, attitude and behavior. In this way it is possible to determine how the organization introduces itself for the public through the media and what consideration it has towards the media. Press release's efficiency could be evaluated using the evaluation methods of public relations that are applicable during public relations impacts to the media and audience research. They include: content analysis, media monitoring, opinion surveys, communication quality assessment methods. In order to get efficient results in the public relations activity, it is always important to match the conclusions of those different methods and to compare the data observed. The social research done in Lithuanian public relations agencies and public relations departments of the governmental enterprises let to conclude that the situation in Lithuania is good enough in the aspect of the public relations quality evaluation. In Lithuania the public relations activity is evaluated using the survey's method, which does not demand lots of funds and this reveals that currently the investments to the comprehensive efficiency evaluation activities are not done. Evaluation is done not only for public relations efficiency, but also for press release's efficiency as well, the similar evaluation criteria is used during both of those evaluations. Consequently according to public relation specialists the press release's efficiency is identical to public relation efficiency evaluation. The master degree work could be useful for the public relations specialists and practicians as well as communication science students.

Public relations' evaluation process is implemented in all communication activity's stages. Press release as a public briefing means is not an exception as well, which helps public relations to progressively develop organization's awareness and well-known image. The result of such activity is visible and sensible longer. The press release becomes a part of public relations campaign's effectiveness evaluation. The objective of this work is a public relations means – press release. The goal is to analyze the press release's effectiveness evaluation process in a context of public relations campaign's effectiveness assessment and evaluation. The following tasks were solved to achieve the goal: the public relations' activity and applicable tools were reviewed; analysis of the press release in a context of relations with the media means was done; the public relations campaign's assessment and evaluation situation were analyzed in an international and Lithuanian contexts; the applicable evaluation methods of the public relation campaigns were analyzed; the press release's applicable evaluation methods were analyzed; the research work of the public relations and press release effectiveness evaluation situation in Lithuania was done. Using the analysis of the scientific literature methods, applying the theoretical methods: deduction and comparisons, it was concluded that evaluation process is concurrent with the public relations. It is impossible to determine the public relations campaign's efficiency without evaluation stage. The international issue of attempting to standardize the evaluation methods is still open. The main advantages and disadvantages became visible after analysis of the press release development stages and its effectiveness. Effectiveness of the press release depends on elements that differ in different cases and belong on organizations strategy and the journalist who's decision determines press release's appearance in a media. In order to evaluate press release's efficiency, it was noticed whether the audience received the release addressed for them, did they understand, did they react and have they changed their minds, attitude and behavior. In this way it is possible to determine how the organization introduces itself for the public through the media and what consideration it has towards the media. Press release's efficiency could be evaluated using the evaluation methods of public relations that are applicable during public relations impacts to the media and audience research. They include: content analysis, media monitoring, opinion surveys, communication quality assessment methods. In order to get efficient results in the public relations activity, it is always important to match the conclusions of those different methods and to compare the data observed. The social research done in Lithuanian public relations agencies and public relations departments of the governmental enterprises let to conclude that the situation in Lithuania is good enough in the aspect of the public relations quality evaluation. In Lithuania the public relations activity is evaluated using the survey's method, which does not demand lots of funds and this reveals that currently the investments to the comprehensive efficiency evaluation activities are not done. Evaluation is done not only for public relations efficiency, but also for press release's efficiency as well, the similar evaluation criteria is used during both of those evaluations. Consequently according to public relation specialists the press release's efficiency is identical to public relation efficiency evaluation. The master degree work could be useful for the public relations specialists and practicians as well as communication science students.

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.

Although communication is a method, which is most widely used by business organizations, public, political and even religious organizations apply it as well. Lithuania still feels the lack of public relations knowledge, especially in service companies or organizations not connected with profit-making. The Catholic Church of Lithuania encounters quite a lot of problems, which might be solved applying the knowledge of communication and public relations. Although Roman Catholic Church has already formed basics of communication policy by announcing several decrees concerning this field, it is still estimated too insufficiently in Lithuania. Therefore, the Catholic Church of Lithuania is starting to realize necessity of communication in today's secular society. I have carried out the analysis of the public relations activities of the Catholic Church of Lithuania. The results of the analysis showed that there are two main levels of public communication in Lithuania – the national one and the congregational one, but none of them is carried proper. The Catholic Church of Lithuania has to form individual pastoral plan of communication and reorganize existing implements – make them more innovative and effective in order to reach audience and do an impact on it.

Master's education work object – image of a politician on a television, the role of a PR specialist in a theory and practice. The purpose of this essay is to clarify the role of PR and a politician's image on a television. Scientific literature analysis, deduction and extrapolation were the methods used to draw conclusions. The role of PR practitioner as a politician's image developer was investigated in the analysis and quantitative survey (practical study). It was found that in Lithuania the role of a PR specialist is not significant in the process of creating a politicians' image on TV. This process is such a narrow area in Lithuania, that there are not enough competent professionals to analyse this angle of political PR. Practically, politicians still lack the experience when they participate in the production of a television content. Therefore, the main task of a public relations specialist is to explain the concept of television and most common tactical means of image-building in TV. The confidence and intensive communication among a PR practitioner and a politician is important as well. This paper can be useful for a public relations academics and practitioners, as well as politicians who participate in television broadcasts.

Master's education work object – image of a politician on a television, the role of a PR specialist in a theory and practice. The purpose of this essay is to clarify the role of PR and a politician's image on a television. Scientific literature analysis, deduction and extrapolation were the methods used to draw conclusions. The role of PR practitioner as a politician's image developer was investigated in the analysis and quantitative survey (practical study). It was found that in Lithuania the role of a PR specialist is not significant in the process of creating a politicians' image on TV. This process is such a narrow area in Lithuania, that there are not enough competent professionals to analyse this angle of political PR. Practically, politicians still lack the experience when they participate in the production of a television content. Therefore, the main task of a public relations specialist is to explain the concept of television and most common tactical means of image-building in TV. The confidence and intensive communication among a PR practitioner and a politician is important as well. This paper can be useful for a public relations academics and practitioners, as well as politicians who participate in television broadcasts.