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Public Relations
In: Journalismus und Public Relations, S. 95-169
Political public relations
In: Political communication, S. 249-266
"This chapter reflects on political public relations. It first characterizes political public relations as a central component of political communication by political actors. Moreover, the chapter argues that political public relations are not only about communication and involve a wider group of stakeholders such as lobby groups, think tanks, and party donors. The chapter then gives an overview of the literature on political public relations and defines it by suggesting a continuum of stakeholder engagement. Furthermore, several domains of political public relations are discussed in detail, i.e. news management and agenda building, issues management, event management, crisis management, assessment in political public relations, and digital communication. Finally, the authors call for a more systematic application of public relations theories and concepts that have seldom or never been applied in the context of political public relations." (publisher's description)
Public Relations in Public Administration
In: Government Public Relations; Public Administration and Public Policy, S. 3-20
Public Relations Democracy
In: Key Concepts in Political Communication, S. 168-172
Die Öffentlichkeit der Public Relations
In: Öffentlichkeit, S. 165-182
Public Relations in Sweden
In: The Global Public Relations Handbook, Revised and Expanded Edition
Unmasking Public Relations
In: Thinker, Faker, Spinner, Spy, S. 247-260
Public Relations in Italy
In: The Global Public Relations Handbook, Revised and Expanded Edition
Public Relations in Egypt
In: The Global Public Relations Handbook, Revised and Expanded Edition
Public Relations in Norway
In: The Global Public Relations Handbook, Revised and Expanded Edition
Public Relations in Australasia
In: The Global Public Relations Handbook, Revised and Expanded Edition
Managing Government Public Relations
In: The Practice of Government Public Relations; ASPA Series in Public Administration and Public Policy, S. 141-141
Intersystembeziehungen von Journalismus und Public Relations
In: Journalismus und Public Relations, S. 127-181
Eine induktive Theorie der Public Relations
In: Public Relations und Kommunikationsmanagement, S. 191-207