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In the 1990s, American public diplomacy was built down & neglected following its merits during the Cold War. After September 11, (2001), this field has, however, had a renaissance. But at present, the Cold War situation is inverted. In the struggle against communism, the US typically faced hostile regimes with populations yearning for Western ideology & values. Today a heavy reliance on mechanisms of marketing seems to have deteriorated US public diplomacy, whereas the Arab world is far from fertile soil for US public diplomacy. America's current enemies tend to be sub-national actors with hostile perceptions of the US, & larger populations show strong anti-American sentiments. Most activities that are labeled public diplomacy also belong in the realm of propaganda, but so-called white propaganda -- ie, the sender is known. But can public diplomacy work unless the state it originates from combines it with a policy that is saleable to the target audience? 1 Figure, 51 References. Adapted from the source document.