Suchergebnisse

Wenige Begriffe stehen in der internationalen Politik höher im Kurs als Soft Power - und ziehen mehr irrige Annahmen nach sich. Wenn es darum geht, das internationale Renommee eines Landes zu verbessern, greifen die meisten Glaubenssätze zu kurz oder sind schlichtweg falsch. Mit den Mitteln von PR und Marketing sind Imagewandel nicht zu erreichen. (IP)

Projecting influence : film and the limits of Beijing's soft power / Paul Clark -- Soft power in the living room : a survey of television drama in CCTV's foreign language channels / Dani Madrid-Morales -- Poetics of failure :performing humanism in the Chinese blockbuster / Victor Fan -- Going to Hollywood with non-Han films : a potential soft-power synergy? / Vanessa Frangville -- Upclose, broadcasting the Chinese dream : CCTV news and China's cultural policy presented to a global audience / Viola Sarnelli -- Non-state agents, quotidian soft power, and the work of the Overseas Film Festival : case studies from London / Luke Robinson -- Towards a "Chinese cinema" in New Zealand : transnational cinema as localized soft power / Luo Hui -- CCTV Africa in an expanding mediasphere : Chinese soft power and a South-South connectivity out of Kenya / Keith B. Wagner -- Animating virtual soft power : digital animation's dreams, nightmares, and wonders / Paola Voci -- Soft power by accident or by design : if you are the one and Chinese television / Wanning Sun -- Jia Zhangke's Mountains may depart (2015) and the China dream; or, How Chinese art cinema learned to stop worrying and love Chinese soft power / Elena Pollacchi -- The feminine touch : Chinese soft power politics and Hong Kong women filmmakers / Gina Marchetti -- Afterword : shifting perspectives on soft power and Chinese screens / Yingjin Zhang

Does soft power positively influence international affairs? -- Overview: Public diplomacy is changing the nature of international relations / Jan Melissen -- Soft power strengthens emerging powers / Francesca Centracchio -- Soft power has real impact around the world / David Ensor -- Soft power benefits strong states more than others / Melissa Nisbett -- Soft power cannot counter hard power / Michael Cecire -- There is no evidence culture shapes international affairs / Deborah Bull -- Is diplomacy an effective way to engage with hostile states? -- Overview: Soft power is one of many ways to counter hostile states / Robert McMahon -- Power can transform how countries see one another / Mark Leonard -- Soft power creates stronger relationship than hard power / John Weinbrenner -- Hard power is necessary to become a leading state / Allison Fedirka -- Soft power cannot replace hard power / Colin S. Gray -- Has social media had a positive influence on diplomacy? -- Overview: Social media is a new frontier for public diplomacy / Clifton Martin and Laura Jagla -- Social media opens opportunities for US-Middle Eastern relations / William Rugh -- Social media is an important tool of public diplomacy / Constance Duncombe -- Social media undermines diplomacy / Luis Gomez Romero -- Social media can be too informal to be effective / Michelle Bovée -- Can diplomacy and hard power be used together? -- Overview: The use of power requires many tools / Aigerim Raimzhanova -- Hard and soft power both have a role to play / William Inboden -- Diplomacy is strengthened by military power / Sen. Rand Paul and Isaac Applbaum -- Diplomacy is more effective than military force / Phyllis Bennis -- Hard power can undermine diplomacy / Nathan Gardels.