The purpose of this dissertation is to describe and analyze how the Soviet Union attempted to win the sympathies of the Swedish population during the period 1945-1958 through the All-Union Society for Cultural Relations with Foreign Countries (VOKS) and the Sweden-Soviet Union Societies. The dissertation includes the central Soviet decision-making apparatus' general formulation of strategy and what means were to be used to win the sympathies of populations in other countries. Concerning VOKS's work targeting Sweden, this dissertation examines the general strategies and means used in practice. This dissertation links these activities with realism which serves as an analytical framework. Realism focuses states seeking their security in the international system. Security is considered achievable through strategies for using different means of force, in this case, diplomacy and its sub-instruments in the form of soft power and public diplomacy. Immediately after World War II, VOKS was seen by the Soviets as a tool for countering American and British propaganda. VOKS's reorganization in the early 1950s led to more country-specific activities. Increasingly in the 1950s VOKS sought out partners from outside organizations associated with national communist parties. This strategy aimed to optimally convey the message and to popularize the Soviet Union. This also led to a decline in VOKS's importance. VOKS during the period 1945-1958 can be viewed as a collaborative project between the state and the party. The Soviet Union, through VOKS, used the Sweden-USSR Society to popularize the country among the Swedish public. VOKS took increasingly greater control over the societies' activities, which were reviewed and approved by the Soviet Embassy in Stockholm and VOKS in Moscow. To develop these societies, VOKS increased its efforts to influence the Communist Party of Sweden (SKP) to take part in the societies' activities. At the suggestion of VOKS in Moscow, the local Sweden-USSR societies formed a national organization in the autumn of 1950 called the Sweden-Soviet Union Federation. After 1953, VOKS's interest intensified in implementing and developing cultural collaborations with other actors in addition to the societies. Near the end of VOKS's existence, representatives from the Soviet Embassy and VOKS tried to establish an intergovernmental cultural agreement with Sweden. However, no such agreement was ever signed. The Soviet Union continued to channel most of its public diplomacy toward Sweden through the societies.
Discusses a coming research project on how the Soviet Union used soft economic power to increase their influence in other countries. The differences in spreading policy and ideas in democratic and communist systems are researched. Preliminary results indicate that decision making structures in youth organizations and workers unions in Europe come from different sources varying from communists to Christian democrats. L. Pitkaniemi
A professor in public law discusses her experience with interdisciplinary sciences, especially between public law and political science regarding peace and conflict research. Public law and political science are unified in many ways, especially after the increasing influence of the highly politicized EU-law, and have yielded good results within the study of soft law (i.e. informal rules), conflict, human trafficking, and the power of the EU jurors. However, maybe the most ambitious project of them all is the research of how states of war and dictatorships can be transferred into states of peace and democracy. Despite its many opportunities, interdisciplinary science has its problems, such as a lack of a mutual scientific language and different theoretical structures. Luckily, many of these problems can be countered with thorough planning. L. Pitkaniemi
Society is facing significant challenges in transforming to a sustainable food system where healthy food is provided, while reducing the negative environmental impact. Yet, it is debatable whose responsibility it is to provide healthy, environmentally friendly food from sustainable food systems. As food retailers have huge power through their supply and placement, it has been argued that they could steer consumers towards sustainable choices. Shifting from nudging- and sustainability marketing initiatives towards retail led in-store choice restrictions have therefore been suggested to enable a sustainable food system but has not been executed to great extent due to the fear of losing consumers. The aim of the study was to explore consumer understandings of and attitudes towards retail led in-store choice restrictions aiming to reduce the negative environmental and health impacts from food consumption. This was assumed to provide insights regarding where the perceived burden of responsibility lies and in what ways food retailers could be a leverage point for shaping sustainable consumption. The study used a qualitative approach where four semi-structured individual interviews with Axfood, Coop, ICA and WWF as well as four semi-structured focus group interviews with consumers were conducted and continuously integrated with a literature review. A content analysis of the collected empirical data was conducted with the help of the theoretical framework following Kahneman's fast- and slow thinking systems, perceptions, the Functional Theory of Attitudes, nudging, choice editing and different types of paternalism. The results indicated that consumers have diverse attitudes towards paternalistic measures. Food retailers' choice editing strategies aiming to reduce the negative environmental impacts from food consumption were highly encouraged and accepted due to a perceived collectivistic responsibility for maintaining our common earth. On the other hand, food retailers' choice restrictions aiming to reduce the negative health impacts met great disapprovals, due to health limitations being perceived as an insult towards consumers' individual body, identity and liberty. However, eliminations contributing to a greater overall health- and well-being was encouraged only if executed by legitimate and trusted authorities with reasonable, non-profitable driving forces where a democratic society was at the foundation. Choice editing is not an easy strategy for food retailers to apply as it interferes with consumers freedom of choice but is necessary as nudging and sustainability marketing are too soft strategies to steer consumer's often irrational decision-making and will not be enough for a global, sustainable transition. However, food retailers alone cannot bear the responsibility- or be the only leverage point as governmental measures are needed. ; Samhället står inför betydande utmaningar när det gäller att omvandla till hållbara livsmedelssystem där hälsosam mat tillhandahålls, samtidigt som negativ miljöpåverkan minskar. Der är oklart vems ansvar det är att tillhandahålla hälsosam, miljövänlig mat från hållbara livsmedelssystem. Eftersom dagligvaruhandeln har enorm kraft genom sitt utbud och placering, har det hävdats att de skulle kunna styra konsumenterna mot hållbara val. Att skifta fokus från nudging- och hållbarhetsmarknadsföring till att dagligvaruhandeln införde val-begränsningar i butik har därför presenterats för att möjliggöra ett hållbart livsmedelssystem, men har inte genomförts i större utsträckning på grund av rädslan att förlora konsumenter. Syftet med denna studie var att förklara konsumenternas uppfattning om detaljhandelsledda konsumtionsval i butik i syfte att minska de negativa miljö- och hälsoeffekterna av livsmedelskonsumtion. Detta antogs ge insikter om var den upplevda ansvarsbördan låg och på vilka sätt dagligvaruhandeln kan vara en hävstång för att utforma hållbar konsumtion. Studien följde ett kvalitativt tillvägagångssätt där fyra semistrukturerade, individuella intervjuer med representanter från Axfood, Coop, ICA och WWF samt fyra semistrukturerade fokusgruppsintervjuer med konsumenter. De empiriska studierna genomfördes och integrerades kontinuerligt med en litteraturöversikt. En innehållsanalys av den insamlade empiriska datan genomfördes med hjälp av det teoretiska ramverket; Kahnemans snabba och långsamma tänkande, uppfattningar, funktionell teori om attityder, nudging, valredigering och olika typer av paternalism. Resultaten visade att konsumenterna har olika attityder till paternalistiska åtgärder. Dagligvaruhandelns valredigeringsstrategier som syftar till att minska negativ miljöpåverkan från livsmedelskonsumtion uppmuntrades och accepteras på grund av ett kollektivistiskt ansvar för att upprätthålla vår gemensamma jord. Å andra sidan mötte dagligvaruhandelns valredigeringsstrategier som syftar till att minska de negativa hälsoeffekterna stort motstånd, då begränsningar som rör den individuella hälsan anses vara en kränkning mot konsumentens kropp, identitet och frihet. Elimineringar som bidrog till förbättrad hälsa och ett ökat välbefinnande uppmuntrades endast om de utfördes av en legitim och betrodd stat med rimliga, icke-lönsamma drivkrafter där ett demokratiskt samhälle fortfarande bestod. Slutsatsen var att valredigering inte är en lätt strategi för dagligvaruhandeln att tillämpa eftersom det stör konsumenternas valfrihet, men är nödvändig eftersom nudging och hållbarhetsmarknadsföring är för mjuka strategier för att styra konsumentens ofta irrationella beslutsfattande och kommer inte att räcka för en global, hållbar övergång. Dagligvaruhandeln kan dock inte ensam bära ansvaret då statliga åtgärder också behövs.