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V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

In Editor's Foreword, Kathleen E. Kendall (State U of New York, Albany) provides an overview to this symposium addressing communication problems of presidential candidates, their handling, & theoretical explanations of these situations. In Presidential Concession Speeches: The Rhetoric of Defeat, Paul E. Corcoran (U of Adelaide, South Australia 5001) analyzes the elaborate rituals of defeated presidential candidates, 1952-1992. Consistent patterns of style, strategy, & content are found that utilize metaphors of game, sport, chivalry, & epic quest. Seen as a narrative of democratic action, it is symbolic of the public moral drama & thus involves complex spiritual concerns. In Managing Perceptions of Public Opinion: Candidates' and Journalists' Reactions to the 1992 Polls, Sandra Bauman (Northwestern U, Evanston, IL) & Susan Herbst report on an exploratory study of the discourse surrounding opinion polls. Based on an analysis of how presidential preference polls were reported in 5 major daily newspapers in the last 2 months of the 1992 campaign, it is argued that public actors including candidates & campaign professionals reify public opinion by using a variety of rhetorical techniques to shape the statistical discourse of the campaign. In Visible and Invisible Candidates: A Case Study in "Competing Logics" of Campaign Coverage, Joshua Meyrowitz (U of New Hampshire, Durham) presents an analysis of the patterns of coverage & noncoverage of Democratic candidate Larry Agran's 1992 presidential campaign. Three logics concerning how campaigns should be covered are identified. It is suggested that the largest gap between national journalistic logic & both local journalistic & public logics exists in the reporting of minor candidates at major events. It is concluded that Agran's exclusion from national press coverage was overdetermined, & that the gap between the logics needs to be addressed. Suggestions for additional research are provided. 116 References. D. Schwartz