Suchergebnisse

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Communication is an important part of the European Union democracy. European citizens have a right, as the intended beneficiaries of policy and as active participants in the democratic system, to impartial, objective and full information on the European Union in all official languages. Furthermore, the information that is being distributed should show citizens the specific advantages in their daily lives belonging to the European Union. However, the recent Eurobarometer results show that the citizens are not much aware of the European Union and its institucions and do not feel they have opportunities to express their opinion in the decision making. The purpose of the master thesis is to reveal the main features of the European Union communication strategy and to assess the activities of the Directorate General of Communication in the implementation of this strategy. The main tasks of the master thesis are to describe the preconditions of the European Union communication strategy, its purposes and evolution, and to reveal the means of communication implemented by the Directorate General of Communication. With the help of methods of descriptive and comparative analysis a conclusion was made that in order to remove the communication deficit, a comprehensive communication strategy is needed with the involvement of the institutions of the European Union, the governments of the Member States, local authorities, civil society organisations and all stakeholders. The European Commission is not capable to remove the gap which exists between the European Union and its citizens. Another conclusion was made that the means of the European Union communication strategy that are being implemented by the Directorate General of Communication partially contribute to the objectives stated in the European Union communication strategy. It should be added that they are not enough in order to ensure the full informing of the citizens and consultation as well as their participation in the decision making processes. While implementing one of the strategic principles of the European Union communication strategy "going local", the role of the representations of the European Commission should be strengthened as they know the best the local audiences.

Some of the most important social and economic objectives, especially within the context of the aftermath of the recent financial crisis in the European Union and Lithuania, are the expansion of popular interest and engagement in scientific and technological developments, closer cooperation between science and business and augmentation of prestige of scientific and research based professions. Scientific communication is a very important tool, one that allows to achieve the aforementioned objectives. This is illustrated by the fact that countries leading in innovation have clear official policies of scientific communication and the society is heavily involved in shaping them. Conversely, countries that lag in innovative activity do not generally have an official policy of scientific communication. Scientific communication, as a phenomenon and a tool, is being researched and discussed within the academic and political discourse, but there is a certain subjectivity in Lithuanian scientific communication policy. The target audience of youth is one of the most important audiences and actions aimed at increasing its interest in scientific endeavours and scientific and research based professions would result in the increase in the number of scientists and researchers, which is one of the most important strategic aims of the European Union. The aim of this study – to analyse the demand and possibilities of scientific communication in professional schools.

Castles have a significant place in Lithuanian history at all times being a symbol of the grandeur of the state and also a symbol of struggle and resistance. Few buildings of this type have only remained in Lithuania until now, and museums are accommodated in almost half of them. So it gives us an opportunity to witness the interaction of two objects of different type of heritage: a castle itself and a museum with all its treasuries. There have not been many scientific studies on museums in Lithuania so far and there are no studies on the museums of castles at all. Therefore, it may be reasonable to give more attention to the castle museums in Lithuania. Having analysed the communication between these types of memorial institutions we will be able to supplement the knowledge about them that we have from scarce studies on this subject. At the same time we can contribute to the research on the demand of Lithuanian museums by ascertaining and emphasizing the commonalities of the structure, areas and means of communication in castle museums and other types of Lithuanian museums, and by rating them according to numbers of visitors and the demand. The research includes 8 castle museums of Lithuania. The aim of the thesis is to evaluate the nature of the communication of Lithuanian castle museums and the indicators of the areas of communication in 2007 and 2009, to ascertain the level of demand of communication in castle museums and to determine their position in the rating according to the demand of communication of Lithuanian museums. In order to fullfil the aim the following tasks have been set: 1. To analyse the concept, structure and means of the communication of museums. 2. To clarify the classification and typology of Lithuanian castle museums. 3. To analyse the indicators of the areas of communication in castle museums (exhibitions, education, events, publications, visiting) from 2007 and 2009. 4. To determine the rating of castle museums in general museum attendance. In order to implement the tasks, a method of historical comparative analysis and empirical data analysis has been chosen. The master thesis consists of an introduction, three chapters, the conclusions, the list of literature and sources and a summary in english. Having fulfilled the set tasks the following conclusions have been drawn: 1. In Lithuania, the castle museums have been established since the middle of the 20th century. This process can be split into two stages: the Soviet period and the independent Lithuania period. During Soviet times, the establishment of museums in castles was influenced by ideological attitude of the government: the castles built in the times of the Grand Dutchy of Lithuania symbolised the fight against the Crusaders. The self-consciousness of independent Lithuania associated the castle museums with historical glory, the fight for the freedom and independence of the land, nation and the state and with cultural achievements. The castles are usually set in good, strategic places that are eagerly visited both by the inhabitants of Lithuania and by guests from abroad. 2. Most of the castle museums have the municipality museum status. 3. The dominant type of a castle museum is a historical museum. 4. The communication in the castle museums is developing; the demand of electronic communication is particularly growing. 5. The castle museums with republican and national status are among the most visited museums in Lithuania.

Castles have a significant place in Lithuanian history at all times being a symbol of the grandeur of the state and also a symbol of struggle and resistance. Few buildings of this type have only remained in Lithuania until now, and museums are accommodated in almost half of them. So it gives us an opportunity to witness the interaction of two objects of different type of heritage: a castle itself and a museum with all its treasuries. There have not been many scientific studies on museums in Lithuania so far and there are no studies on the museums of castles at all. Therefore, it may be reasonable to give more attention to the castle museums in Lithuania. Having analysed the communication between these types of memorial institutions we will be able to supplement the knowledge about them that we have from scarce studies on this subject. At the same time we can contribute to the research on the demand of Lithuanian museums by ascertaining and emphasizing the commonalities of the structure, areas and means of communication in castle museums and other types of Lithuanian museums, and by rating them according to numbers of visitors and the demand. The research includes 8 castle museums of Lithuania. The aim of the thesis is to evaluate the nature of the communication of Lithuanian castle museums and the indicators of the areas of communication in 2007 and 2009, to ascertain the level of demand of communication in castle museums and to determine their position in the rating according to the demand of communication of Lithuanian museums. In order to fullfil the aim the following tasks have been set: 1. To analyse the concept, structure and means of the communication of museums. 2. To clarify the classification and typology of Lithuanian castle museums. 3. To analyse the indicators of the areas of communication in castle museums (exhibitions, education, events, publications, visiting) from 2007 and 2009. 4. To determine the rating of castle museums in general museum attendance. In order to implement the tasks, a method of historical comparative analysis and empirical data analysis has been chosen. The master thesis consists of an introduction, three chapters, the conclusions, the list of literature and sources and a summary in english. Having fulfilled the set tasks the following conclusions have been drawn: 1. In Lithuania, the castle museums have been established since the middle of the 20th century. This process can be split into two stages: the Soviet period and the independent Lithuania period. During Soviet times, the establishment of museums in castles was influenced by ideological attitude of the government: the castles built in the times of the Grand Dutchy of Lithuania symbolised the fight against the Crusaders. The self-consciousness of independent Lithuania associated the castle museums with historical glory, the fight for the freedom and independence of the land, nation and the state and with cultural achievements. The castles are usually set in good, strategic places that are eagerly visited both by the inhabitants of Lithuania and by guests from abroad. 2. Most of the castle museums have the municipality museum status. 3. The dominant type of a castle museum is a historical museum. 4. The communication in the castle museums is developing; the demand of electronic communication is particularly growing. 5. The castle museums with republican and national status are among the most visited museums in Lithuania.

Dissertation focuses on qualitative aspects of EU communication strategies applied in two new EU member states, young democracies – Lithuania and Estonia. The overall goal of the research was twofold: to gain a better understanding about the reasons that determine implementation of EU Communication Policy in different national contexts as well as to propose possible solutions how to reshape and adapt it to specific cultures and conditions. Dissertation deals with the normative approach, that EU communication can provide a basis for the formation of the European public sphere and can help to bridge the 'gap' between EU institutions and citizens on the national level. Generally, this comparative study performed in two Baltic countries has shown that while analysing European political communication, it is crucially important to examine strategic-organisational, as well as contextual factors (socio-cultural, political, economic conditions, local particularities of histories and traditions of communication) and values of those communicating (institutional communication officers and journalists) that influence their relationship (political communication culture) and have an impact on messages produced.

Dissertation focuses on qualitative aspects of EU communication strategies applied in two new EU member states, young democracies – Lithuania and Estonia. The overall goal of the research was twofold: to gain a better understanding about the reasons that determine implementation of EU Communication Policy in different national contexts as well as to propose possible solutions how to reshape and adapt it to specific cultures and conditions. Dissertation deals with the normative approach, that EU communication can provide a basis for the formation of the European public sphere and can help to bridge the 'gap' between EU institutions and citizens on the national level. Generally, this comparative study performed in two Baltic countries has shown that while analysing European political communication, it is crucially important to examine strategic-organisational, as well as contextual factors (socio-cultural, political, economic conditions, local particularities of histories and traditions of communication) and values of those communicating (institutional communication officers and journalists) that influence their relationship (political communication culture) and have an impact on messages produced.

Dissertation focuses on qualitative aspects of EU communication strategies applied in two new EU member states, young democracies – Lithuania and Estonia. The overall goal of the research was twofold: to gain a better understanding about the reasons that determine implementation of EU Communication Policy in different national contexts as well as to propose possible solutions how to reshape and adapt it to specific cultures and conditions. Dissertation deals with the normative approach, that EU communication can provide a basis for the formation of the European public sphere and can help to bridge the 'gap' between EU institutions and citizens on the national level. Generally, this comparative study performed in two Baltic countries has shown that while analysing European political communication, it is crucially important to examine strategic-organisational, as well as contextual factors (socio-cultural, political, economic conditions, local particularities of histories and traditions of communication) and values of those communicating (institutional communication officers and journalists) that influence their relationship (political communication culture) and have an impact on messages produced.

Topic of this paper. The implementation of good governance principles in Lithuanian strategic sports federations. The intent of the paper. In 2017, Department of Physical Education and Sports (DPES) implemented a criteria, which meant that starting in 2018 funding from the government was directly transferred to federations without any input from other government organizations. The change allowed federations to have a greater amount of autonomy. However, this amount of autonomy might create more problems, if vast money transfers (and other processes) are not administered right which creates the importance of the implementation of good governance principles and its continuous constructing. In 2014, to analyze the principles of good governance in Lithuanian sports federations, two very important investigations were conducted. While analyzing good governanve in Lithuania, Karolis Dieninis implied that strategic sports federations are lacking tranparency, meaningful infromation in federations' social media, higher level of social responsibility programs, improved communication with people of interest, etc. Agnė Vanagienė noticed that there is still a need to improve and monitor Lithuanian federations and their governance with a goal of increased effectiveness, sthenghts and competitiveness. By the project of Danish organization "Play the game" which started in 2017 and is going to be done throughout 2018, and by its expoerience created NSGO tool, this paper investigated the level of implementation of good governance principles Lithuanian strategic sports federations. By doing it, it was wanted to find out if Lithuanian strategic sports federations implemented the principles of good governance in the last four years and improved on their weak spots. The whole investigation is based on the newest "Play the game" investigation and NSGO tool. Object of the paper. The implementation of good governance principles in Lithuanian strategic sports federations. Aim of the paper. Evaluating the implementation of good governance principles in Lithuanian strategic sports federations. Tasks of the paper. 1. Provide and describe good governance principles and its implementation in sports federations. 2. Identify factors influencing the adaptation of good governance principles and inter-institutional relations. 3. Reveal the practice and importance of good governance principles in sports organizations. 4. Perform analysis of the implementation of the principles of good governance in the Lithuanian strategic sports federations. 5. Fulfill a comparative analysis of the implementation of good governance principles in Lithuanian sports federations. Methods of the investigation. 1. Literature analysis. 2. Interview. 3. Statistical analysis. Results and findings. • Mutual application of four princiles reaches 68,39% which is considered a good level of implementation. • Transparency reached 52.85%, democracy 47.85%, internal accountability and control 72.43% social responsibility 43.45%. All of the principles reached a result which is considered a good level of implementation. • When comparing data from 2014 and 2018 investigations, there was a 9.52% increase in transparency (43.33% to 52.85%), democracy slightly decreaced by 1.59% (76.44% to 74.85). • The analysis of a specialty item (federation no. 5) displayed a contrasting evaluation of the results. Asociation indicated that immplementation of the principles of federation no. 5 reaches 25.23% which is considered an average level of implementatio, but federation no. 5 evaluated themselves as 91.32%, which is a very good level of implementation.

Topic of this paper. The implementation of good governance principles in Lithuanian strategic sports federations. The intent of the paper. In 2017, Department of Physical Education and Sports (DPES) implemented a criteria, which meant that starting in 2018 funding from the government was directly transferred to federations without any input from other government organizations. The change allowed federations to have a greater amount of autonomy. However, this amount of autonomy might create more problems, if vast money transfers (and other processes) are not administered right which creates the importance of the implementation of good governance principles and its continuous constructing. In 2014, to analyze the principles of good governance in Lithuanian sports federations, two very important investigations were conducted. While analyzing good governanve in Lithuania, Karolis Dieninis implied that strategic sports federations are lacking tranparency, meaningful infromation in federations' social media, higher level of social responsibility programs, improved communication with people of interest, etc. Agnė Vanagienė noticed that there is still a need to improve and monitor Lithuanian federations and their governance with a goal of increased effectiveness, sthenghts and competitiveness. By the project of Danish organization "Play the game" which started in 2017 and is going to be done throughout 2018, and by its expoerience created NSGO tool, this paper investigated the level of implementation of good governance principles Lithuanian strategic sports federations. By doing it, it was wanted to find out if Lithuanian strategic sports federations implemented the principles of good governance in the last four years and improved on their weak spots. The whole investigation is based on the newest "Play the game" investigation and NSGO tool. Object of the paper. The implementation of good governance principles in Lithuanian strategic sports federations. Aim of the paper. Evaluating the implementation of good governance principles in Lithuanian strategic sports federations. Tasks of the paper. 1. Provide and describe good governance principles and its implementation in sports federations. 2. Identify factors influencing the adaptation of good governance principles and inter-institutional relations. 3. Reveal the practice and importance of good governance principles in sports organizations. 4. Perform analysis of the implementation of the principles of good governance in the Lithuanian strategic sports federations. 5. Fulfill a comparative analysis of the implementation of good governance principles in Lithuanian sports federations. Methods of the investigation. 1. Literature analysis. 2. Interview. 3. Statistical analysis. Results and findings. • Mutual application of four princiles reaches 68,39% which is considered a good level of implementation. • Transparency reached 52.85%, democracy 47.85%, internal accountability and control 72.43% social responsibility 43.45%. All of the principles reached a result which is considered a good level of implementation. • When comparing data from 2014 and 2018 investigations, there was a 9.52% increase in transparency (43.33% to 52.85%), democracy slightly decreaced by 1.59% (76.44% to 74.85). • The analysis of a specialty item (federation no. 5) displayed a contrasting evaluation of the results. Asociation indicated that immplementation of the principles of federation no. 5 reaches 25.23% which is considered an average level of implementatio, but federation no. 5 evaluated themselves as 91.32%, which is a very good level of implementation.

In this global world environmental issues and communication are one of the priorities these days. Environmental communication is the planned and strategic use of communication processes and media products to support effective policy making, public participation and project implementation geared towards environmental sustainability. The object of the present paper is the information ard publicity of the environmental projects supported by European Union Funds. The goal of this paper is to analyze the conception of environmental communication, to discuss the institutions that are related to ES funds and environmental objects. Also to make the analysis and research what is the role of the articles that shows the use of the environmental projects supported by ES Funds in Lithuanian newspapers. The main goals of this paper are to discuss the show what the environmental communication is, what it is common to it, analyze its models. Also to discuss programs and the rules for information and publicity measures concerning the activities of the ES Funds, to make the analysis of the articles of the environmental issues in newspapers, compare it with the articles that are written to inform about environmental projects that are supported by ES funds. According to the articles and documents analysis, results showed that environmental communication is very complex and its vertical and horizontal models should be used in a relation t oeach other to achieve better results. Article analyses showed that articles that are written to inform people about projects that are supported by ES funds mostly are written not for target group. They are not analytical, just formal and a little bit informative. They are full of numbers, amounts, statistics, hard reading. People don't get enough information that they should read. Information in regional and national newspapers are different, and they should be different. The role of these articles compared with the other articals that are written about environmental issues are not so strong. Environmental articles in newspapers that are written by journalists are more analytical, where we can find comments of experts, users, and others. They are not so static and formal. This paper could be useful for those tho are interested in envinormental communication and its situation in Lithuania. The analysis could be useful for making the information and publicity of the projects that are supported by ES Funds better.

In this global world environmental issues and communication are one of the priorities these days. Environmental communication is the planned and strategic use of communication processes and media products to support effective policy making, public participation and project implementation geared towards environmental sustainability. The object of the present paper is the information ard publicity of the environmental projects supported by European Union Funds. The goal of this paper is to analyze the conception of environmental communication, to discuss the institutions that are related to ES funds and environmental objects. Also to make the analysis and research what is the role of the articles that shows the use of the environmental projects supported by ES Funds in Lithuanian newspapers. The main goals of this paper are to discuss the show what the environmental communication is, what it is common to it, analyze its models. Also to discuss programs and the rules for information and publicity measures concerning the activities of the ES Funds, to make the analysis of the articles of the environmental issues in newspapers, compare it with the articles that are written to inform about environmental projects that are supported by ES funds. According to the articles and documents analysis, results showed that environmental communication is very complex and its vertical and horizontal models should be used in a relation t oeach other to achieve better results. Article analyses showed that articles that are written to inform people about projects that are supported by ES funds mostly are written not for target group. They are not analytical, just formal and a little bit informative. They are full of numbers, amounts, statistics, hard reading. People don't get enough information that they should read. Information in regional and national newspapers are different, and they should be different. The role of these articles compared with the other articals that are written about environmental issues are not so strong. Environmental articles in newspapers that are written by journalists are more analytical, where we can find comments of experts, users, and others. They are not so static and formal. This paper could be useful for those tho are interested in envinormental communication and its situation in Lithuania. The analysis could be useful for making the information and publicity of the projects that are supported by ES Funds better.

Nowadays in Cultural policy field of European Union countries the ECoC Project is a reliable instrument for city social and economic development. The city identity and image can be changed through cultural and creative ECoC practices. Certain common attributes of city can be repositioned in order to strengthen the link between city and citizens, to cultivate community spirit and to attract more tourists. In that way accumulated symbolic capital and added value are really important factors for raising city competitiveness. Accordingly, the object of thesis – European city as original city branding practices which are applicated in ECoC initiative context and used for image of place reformation, including contributors which determines successful communication of appropriate city attributes. The primary objective of thesis – to analyze European city as original city branding practices which are applicated in ECoC initiative context and used for image of place reformation, including contributors which determines successful communication of appropriate city attributes. In order to achieve this goal, 5 objectives are formulated and explicated into 5 chapters' structure. In the first chapter the city branding conceptual frames are presented and analysed. The second – social and economic genesis of the ECoC Project and its meaning for city identity discourse. The third – an overview of the ECoC Project effective organization contributors and evaluation of communication role. The fourth – analysis of Glasgow, Liverpool, Ruhr and Vilnius cities as special cases in organizing and communicating the ECoC Project. The fifth – the quantitative analysis and evaluation of Kaunas city opportunites as a potential ECoC candidate. In thesis are mainly used a descriptive – analytical, deductive and inductive research methods. Additionally, generalized analysis of scientific literature from Lithuania and abroad, certain legislative and strategic documents, applications and reports were applied. Also, a qualitative inquiry (semi-structured interview) and quantitative survey (questionaire) were carried out. In a first case 2 out of 4 expected experts were successfully interviewed. Both of them accentuate community spirit importance for The ECoC Project organization. In a second case 85 respondents (Kaunas city inhabitants and visitors) were questioned. Majority of them approve Kaunas city opportunities to become the ECoC. Respondents also believe in successful implementation of the ECoC Project and its positive impact on city image.