Suchergebnisse

1. A story about stories in strategic communication / Michael Dahlstrom -- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre -- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young -- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson -- 5. How we talk and why it matters / Myiah Hutchens -- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean -- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod -- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister -- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin

V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications -- Stakeholder engagement through gamification -- Social issue qua wicked problems -- Reputation spillover: corporate crises' effects on country reputation -- Communication evaluation and measurement: connecting research to practice

"Social Media and Strategic Communications" provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:. - T

About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index

This book is about strategic communication. What, exactly, strategic communication is, what it includes, and what is excluded is hotly contested; discussions of possible interpretations of and definitions for strategic communication (and the implications thereof) constitute one of the core themes of the book. While what strategic communication is remains unclear to many, what is clear is that perceptions and understandings of images, policies, and actions matter, that the success of many policies is contingent on the support they receive from various populations (both foreign and domestic), and that perceptions are influenced both by what you do and what you say. These facts are particularly relevant in the realm of foreign policy, especially national-security policy. One of the greatest challenges of our time is the threat posed by violent extremism. Efforts to combat violent extremism must consider the beliefs, motives, and perceptions that predicate extremism as well as those that lead to support for violence. What is accomplished by killing or capturing the members of a terrorist network if the perceptions and beliefs that motivated the terrorists and their supporters remain to generate a similar network in its place? This book promises a set of answers to these challenges and spells out the peril that threatens if strategic communication is abandoned or done poorly.

Visual and spatial public relations : strategic communication beyond text / Simon Collister and Sarah Roberts-Bowman -- Visual dimensions of public relations -- Public relations as visual meaning-making / Kirsten Kohrs -- Comic books, science (fiction) and public relations / Ian Horton -- Picturing statistical narratives : a century of data visualisation in public relations practice / Jon Cope and Mark Wells -- Spatial dimensions of public relations -- Limits or opportunities for strategic communication? the role of space and place in mediating Demo2012 / Simon Collister -- The communicative function of public spaces / Noureddine Miladi -- A time and place: the Las Vegas Mob Museum's experiential public relations / Jessalynn Strauss -- Researching visual and spatial public relations -- A visual history of BP's use of public relations after deepwater horizon / Nick Lovegrove -- Environmental multi-modal communication: semiotic observations on recent campaigns / Andrea Catellani -- Experimental communication research : combining multi-modality methodologies with laboratory research -- Anna-sara fagerhom and karina göransson -- Conclusions and future directions / Simon Collister and Sarah Roberts-Bowman

"Strategic Communication in Canada prepares aspiring PR professionals to think strategically as they plan and create campaigns. Using a communication planning framework developed and refined over 20 years, the author introduces readers to the key strategic elements that must be explored and considered as a plan is developed and implemented. Readers will learn how to be strategic when selecting their goals and objectives, when identifying the audiences they need to reach and engage, when pinpointing the most powerful resources they can deploy as well as the weakest resources they will need to improve, and when scanning the external environment to identify opportunities and threats. Students will benefit from the decades of experience the author brings and the step-by-step approach to strategic planning that is presented in this book. Finally, the book proposes a new analogy for strategy - rather than rely on the well-worn analogies of sport and military battles, the author proposes that strategic communication and PR campaigns are more like gardening. Small introductory texts at the start of each chapter draw attention to how the specific stages of strategic planning are connected to the art and science of attracting and nurturing certain species of plants and animals."--

Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- Introduction: Persuasion and Sustainability: The Post-9/11 Arena -- 1 'Words are Killers,' alias Metaphor and Persuasion -- 2 Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse -- 3 The Four-step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text -- 4 Quantitative and Preliminary Analysis I/II: Hypothesizing Rhetorical Attitudes in Discourse -- 5 Qualitative Textual Analysis II - Detecting Frames in Persuasion Building: The Contemporary Rhetoric of Conflict -- 6 Qualitative Metaphor Analysis III - from Microtext to Macrotext: The Strategy of Fear -- 7 Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change -- 8 Toward an Integrated Redefinition of Metaphor and Persuasion in Strategic Communication - 'Transformational' Power and Sustainable Perspectives -- References -- Index