ISSUE ORIENTATION AND VOTER CHOICE IN 1964
In: Social science quarterly, Band 49, Heft 1, S. 87-102
ISSN: 0038-4941
The focus is the basic consensus & dissensus that is evident in the US electorate every 4 yrs & the lack of direct translation of PO into public policy in a democracy. Using 1964 as an example, a study of a nat'l sample of voters (Survey Res Center) indicates that there is a surprising degree of agreement on many issues, even when the electorate is faced with 2 clear alternatives & an 'ostensibly ideological campaign.' The study indicates the relative uncohesive nature of the Johnson 'mandate' (Guttman scale analysis) & delineates the salience of certain issues such as Medicare (factor analysis). It was discovered that civil rights issues fell into the realm of the least divisive issues in 1964 in spite of the nature of campaign output, & that L. B. Johnson & B. Goldwater voters displayed similar levels of issue intensity. Most of the evidence presented points to the continued failure of US voters to put their cognitive map in order re a liberal-conservative continuum. AA.