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Russia has always been a country seeking the Great Power status. Even though it lost its importance after the collapse of the Soviet Union, the desire to return to the role of the creator of international order force it to introduce new strategy that will implement soft power resources. This represents a certain obstacle for Russia, which traditionally is accustomed to hard power resources like economic pressure or the use of armed forces. Culture is Russia's soft power resource that is significant. Values can be more problematic for Russia, because in Moscow's intentions they should be different from the Western values. Russia is trying to create an alternative soft power project, competitive to that of the West. Russia is trying to make good use of its diplomacy, including digital diplomacy, in order to show the use of its hard power to be seen as soft.

"Der wirtschaftliche Aufstieg der Volksrepublik China scheint schier unendlich. Doch anders als von vielen Beobachtern erwartet, verfolgte die aufstrebende Großmacht nach 1989 einen Kurs der Kooperation und nicht einen der Konfrontation. Der Autor analysiert die Merkmale der chinesischen 'Soft Power', mit der das Reich der Mitte ganz gezielt seine Interessen durchzusetzen vermag." (Autorenreferat)

China's modern power is based on traditional sources: territory size, demographics, economy, and army. An important factor of power is soft power, which is based on culture, foreign policy (including economics), and values. Chinese soft power resources have an old tradition and the possibility of using them is large, and most importantly, in the current international environment, they can use them to gain and maintain an advantage over competitors. The article presents the elements of China's soft power that determine its advantage over other countries and the weaknesses that may limit its influence. It largely determines the research methods used: statistics and system analysis. The latter method makes it possible to determine the scale of China's influence and the chances of using them in the 21st century.

India is a country experiencing tremendous eco­nomic growth while its political ambitions are aiming higher and higher as well. The country is trying to increase its global power using re­sources and instruments of soft power. India is learning this art anew, using its rich culture and reaching back to its past traditions. References made to religious diversity and democracy are another powerful tool in the state arsenal.There has been a reorientation in foreign policy as well, which refocused on supporting the state's economic development by seeking and maintaining good relations with foreign countries. Soft power instruments have grown in importance, especially as concerns culture and values, which combined with peaceful poli­cies made for a truly great opportunity of using soft power.

India is a country experiencing tremendous eco­nomic growth while its political ambitions are aiming higher and higher as well. The country is trying to increase its global power using re­sources and instruments of soft power. India is learning this art anew, using its rich culture and reaching back to its past traditions. References made to religious diversity and democracy are another powerful tool in the state arsenal.There has been a reorientation in foreign policy as well, which refocused on supporting the state's economic development by seeking and maintaining good relations with foreign countries. Soft power instruments have grown in importance, especially as concerns culture and values, which combined with peaceful poli­cies made for a truly great opportunity of using soft power.

This article explores the concepts of "soft power" and "cultural diplomacy" from both a theoretical perspective as well as thinking about how they manifest in practice. Britain is used as a case study to demonstrate how these terms have shifted in line with the advancement of neoliberal politics. Any belief in intercultural cooperation has been usurped by the notion of global competition, wholeheartedly embraced by market-oriented Western nations. As soft power relies on the resources of the State, its corporations, industries and institutions, wealthy nations will always have the monopoly. This article argues that at a time when power is shifting to the East and the Global South, culture remains one of the last enduring weapons through which traditionally powerful states attempt to resist or slow down the changing world order. Soft power becomes a means by which the existing hegemony is reimagined, repackaged, and reaffirmed.

In an interview, Coca-Cola Co chairman and CEO Muhtar Kent, talked about how global power dynamics are shifting and what that means, tactically and strategically, for a $180 billion company dealing with customers and governments in more than 200 countries, from Suriname to Vietnam. He said that businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them -- and build on them. An example is Coca-Cola's "5 by 20" campaign, a movement to enable the economic empowerment of 5 million women entrepreneurs by 2020 by bringing capital, training, mentoring, and by working with governments. If they can create 5 million entrepreneurs in 10 years, just through one business working closely with government, working closely with organizations like the International Finance Corp, by working with Mexico City, Kinshasa, Buenos Aires, Delhi, or Mumbai, that's a big thing. Adapted from the source document.

Navies and Soft Power: Historical Case Studies of Naval Power and the Nonuse of Military Force, edited by Bruce A. Elleman and S. C. M. Paine, presents nine historical cases of the use of navies in nonmilitary missions. These studies, by established and emerging scholars in a wide variety of fields, support current U.S. Navy attempts to balance war fighting with an ever broader array of nonmilitary missions. They remind us that naval "soft power" concerns date from antiquity and that those facing the U.S. Navy have now become remarkably diverse. ; https://digital-commons.usnwc.edu/usnwc-newport-papers/1041/thumbnail.jpg

Rosja zawsze była państwem, które dążyło, aby być mocarstwem. Nawet jeżeli straciło tematyce bezpieczeństwa międzynarodowego. W odniesieniu do roku 2016 autor dokonał (siłą rzeczy) subiektywnego wyboru tekstów, które znalazły się na łamach czterech publikacji- ,,Bellony", ,,Rocznika Bezpieczeństwa Międzynarodowego", ,,Rocznika Strategicznego" oraz ,,Stosunków Międzynarodowych". W naturalny sposób tematyka podejmowana przez autorów rzeczonych publikacji stanowi odzwierciedlenie obecnego stanu międzynarodowego środowiska bezpieczeństwa oraz prognoz co do kierunków jego dalszej ewolucji.