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"This book extends research in consumption economics by identifying similarities and differences in consumption patterns in a large number of countries, both developed and less developed. Its approach is to carefully analyze a large body of data from a highly diverse group of countries to determine the extent to which a simple economic framework can be used to understand and explain consumer behavior. It uses data from more than 40 countries which range from the most affluent to the poorest in the world. The book pays particular attention to the consumption of food and to new simulation techniques applied to systems of demand equations."--BOOK JACKET

Cover -- Title -- Copyright -- Table of Contents -- Foreword -- Chapter 1 How Good We Had It: The Money-Making Machine Known as High-Tech -- Chapter 2 Shifting Clouds and Changing Rules -- Chapter 3 Looking Over the Margin Wall -- Chapter 4 Learning to Love Micro-Transactions -- Chapter 5 The Data Piling Up in the Corner -- Chapter 6 Consumption Development: The Art and Science of Intelligent Listening -- Chapter 7 Consumption Marketing: Micro-Marketing and Micro-Buzz -- Chapter 8 Consumption Sales: After a Great Run, the Classic Model Gets an Overhaul -- Chapter 9 Consumption Services: Will They Someday Own "The Number"? -- Chapter 10 Customer Demand vs. Capital Markets: How Fast Should You Transform? -- Chapter 11 The "S" Stands for Services -- Endnotes -- Index.

This text provides an overview of concepts, theories, and methods related to the study of household consumption. It summarizes the most recent data on consumption patterns and trends, together with factors that influence consumption--population trends, prices, and distribution of resources--and examines how consumption data are used by business, government, and other organizations.||The work will give the student a knowledge of household consumption patterns and an understanding of how to use such knowledge. Its three general purposes, which correspons tto the three parts of the book, are: to

This book addresses the challenge posed by J.K. Galbraith over fifty years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty' and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints. The greatest threat to this system is under-consumption. Brendan Sheehan explains how the system spontaneously responds by creating the institution of marketing, which amplifies the drivers of spending and relaxes the constraints. However, all this has implications for the way in which markets work. He expertly builds on themes first identified by J.K. Galbraith to introduce a new conceptual framework - that of corporate-guided markets for branded products. Written in a comprehensive style, this book will prove a valuable resource for academics in various fields including: economic and social history, sustainability, sociology, social psychology, cognitive psychology, marketing and cultural studies.