Attraction of Knowledge Celebrities: How They Motivate Users to Pay for Knowledge
In: China Perspectives Series
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgments -- Introduction -- Online Celebrity Practices in China -- The Emergence of Knowledge Celebrities on Digital Platforms -- Research Motivation -- What This Book Presents You -- Organization of Chapters -- Part 1-Knowledge Celebrities: Who Are They? -- Part 2-Why Are They Attractive to Users? -- Part 3-Why Are Users Willing to Pay for Knowledge? -- References -- Part I: Knowledge Celebrities: Who Are They? -- Chapter 1: What We Know and Don't Know About Knowledge Celebrities -- 1.1 Overview of Online Celebrities -- 1.2 Problem Statement -- 1.2.1 Research Question -- 1.2.2 Research Goal -- 1.2.3 Relevant Research Streams and Gaps -- 1.2.4 Specific Research Objectives -- 1.3 Significance of the Book -- 1.3.1 Potential Theoretical Contributions -- 1.3.2 Potential Practical Contributions -- 1.4 Research Delimitations -- 1.5 Organization of the Rest of Chapters -- References -- Chapter 2: Related Literature and Theoretical Lens -- 2.1 Theoretical Underpinning: Social Informatics Perspective -- 2.1.1 Overview of Social Informatics -- 2.1.2 Principles and Elements of Social Informatics Perspective -- 2.1.3 How Social Informatics Perspective Informs the Book -- 2.2 The Characteristics of Knowledge Celebrities -- 2.2.1 Content of Self-portraits -- 2.2.2 Attributes of Knowledge Products -- 2.3 Perceived Attractiveness of Knowledge Celebrities Enhanced by Social Interactions -- 2.3.1 Information Self-disclosure and Interaction Approaches -- 2.3.2 Users Impressions of Knowledge Celebrities in Social Interactions -- 2.4 Users' Willingness to Pay Influenced by the Perceived Attractiveness of Knowledge Celebrities.