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Over 40 years ago, Daniel Bell made the provocative claim that ideological polarization was diminishing in Western democracies, but new ideologies were emerging and driving politics in developing nations. This article tests the End of Ideology thesis with a new wave of public opinion data from the World Values Survey (WVS) that covers over 70 nations representing more than 80 per cent of the world's population. We find that polarization along the Left/Right dimension is substantially greater in the less affluent and less democratic societies than in advanced industrial democracies. The correlates of Left/Right orientations also vary systematically across regions. The twin pillars of economic and religious cleavages remain important in European states; cultural values and nationalism provide stronger bases of ideology in Asia and the Middle East. As Bell suggested, social modernization does seem to transform the extent and bases of ideological polarization within contemporary societies.

The concept of party identification has been central to our understanding of American electoral behavior. This research builds upon the functional logic of party identification and asks what occurs if citizens become better able to manage the complexities of politics without relying on habitual party cues. Using the data from the American National Election Studies, we track the distribution of party mobilization and cognitive mobilization within the American electorate. Then, we demonstrates the importance of these different mobilization patterns by documenting strong differences in the content of political thinking, voting choice, and electoral change. The results suggest a basic transformation in the characteristics of the American public since our the classic images of The American Voter, leading to a more differentiated and dealigned electorate.