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Corporate governance (CG) needs to acknowledge the intentional part of governance, where an actor of governance uses the set of corporate governance mechanisms in order to influence the agent to create a performance that will satisfy the interest of the principal. This paper offers a conception of this activity through the concept of governance strategy. The concept is derived within the context of agency theory and applied to two empirical organisations seldom investigated in CG research: the organisation of a riding school in a democratic not-for-profit association and the organisation of multinational corporations in a business group. ; The project is financed by The Bank of Sweden Tercentenary Foundation. An earlier version was presented at the Academy of Management Conference, Atlanta. Georgia, August 11-16, 2006. The paper has benefited from comments by Elin Smith, Kristianstad University.

Governance of public corporations in the United States has operated under the agency model with regulatory strengthening since the passage of Sarbanes‐Oxley legislation. With this foundation in place, boards are empowered to utilise their power and influence and can effectively monitor the actions of management, intervening where necessary. In effect, the rules of engagement embodied in the structure and the law guide interactions and empowerment. The governance model of the mutual funds industry, representing over 8 trillion dollars, is often viewed as a mirror of the corporate world, but upon closer analysis is found to have significant structural differences that dilute the authority of directors. The two models are compared and analysed with recommendations made to strengthen the oversight of mutual funds.