Tarptautinių organizacijų komunikacinė praktika Lietuvoje: UNESCO ir JTVP atvejis ; Communication practice in Lithuania of international organizations: case of UNESCO and UNDP

Abstract

Summary Induced by information technologies, innovations and developing new social structures- globalization process increase every day. Information flows connects the world, starts to develop new mutual interests between countries. Many relevant national questions in one or another country become global. Today those problems slip from national power and so environmental, security, education, poverty questions becomes important for everyone. Actually countries start to collaborate by trying to stop or find certain decisions, how growing global problems could be controlled. That kind of collaboration illustrates not only development of foreign countries or increase of international relations, but also formation of international organizations. Although the authority institutions of all the highest international organizations plans the work politics, accepts certain international standards and member countries have to follow them and still every country that belongs to any international organization, can pursue national and global interest accomplishment. Even small politically and economically week countries can greatly contribute to solutions of global problems. Actually Lithuania is also that kind of country. Member of international organizations, this country pursue national and global goals. These goals can be accomplished by accurately planning actions, researching constantly changing environment and creating effective communication strategies. By applying actions and communication strategies of international organizations in Lithuania can be accomplished global goals of organization which is the object of this work. Selected and analyzed UNESCO and UNDP organizations, which are related with similar goals and mission. Active in Lithuania UNESCO and UNDP various ways reach for set tasks. In this work methods and communicative behavior of the organization will be analyzed. The goal of this work is to analyze in what ways global problems are solved in local context, what communication strategies are applied to accomplish international regional and local projects. Research revealed particular communicative strategies of organizations, that is to say information about the organization increase, society informative development also news and information exchange. Used analysis of secondary sources and qualitative interview methods gave the opportunity to analyze organizations more widely and closely. Activity reports showed specific communicative strategies accomplishment stages, steps, by which national and global goals of all international organizations are achieved. Interview method reveled, in what communication actions those steps are taken. After the research the presumption was proved, that important decisions are taken by using two – way flow of the information, when information spreads from member countries to headquarters of the organization, where structured information gets back to member countries in the form of various regulations, recommendations and conventions.