Open Access BASE2020

Metaphor of war in political discourse

Amatov, A. M; Sedykh, A. P; Ivanishcheva, O. N; Bolgova, E. V; Bolgova, N. S

Order using Access(Open Access)

Abstract

In modern political communication, one of the main tasks is the formation of a character of a politician aimed at creating a certain image. A metaphor acts as one of the tools of manipulative impact on the audience. The active use of metaphors in political discourse is due to its ability to influence almost every stage of solving problems in the political sphere: understanding the problem situation, searching for solutions to it, evaluating alternatives and choosing an option

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