Ecological Consulting as a Factor of Integral Local Development

Abstract

New methods of investments decision-making require establishing a network between economic, social and ecological criteria of resources allocation. Using the consulting, which respects a situational approach in the paper, can make a balance between economic efficiency, socially responsible business and organic production standards. Development of consulting services in the field of the environment protection and organic production has been under the influence of Serbia accessing the European Union. Approaching this market imposes stricter business conditions, which reflect in tougher competition and numerous regulations in the field of the environment protection, protection of producers and consumers, etc. Previous experiences point out to a fact that some sectors represent potential winners after the EU accession. The potential winners are: tourism, transport, construction, financial services and consulting services in the field of the environment protection. Traditional processing industry needs modernization and introduction to a marketing logic. The consulting services, connected to ecology and the environment requirements are relatively new, but there considers that in the future, this segment of consulting services market, will have a greater significance.