THE PROFILING OF CONCEPTS OF PROPER NAMES AS STUDY OF PSEUDONYMS OF UKRAINIAN PARTICIPANTS OF "EUROVISION" ; ПРОФИЛИРОВАНИЕ КОНЦЕПТОВ ИМЕН СОБСТВЕННЫХ НА ПРИМЕРЕ ПСЕВДОНИМОВ УКРАИНСКИХ УЧАСТНИКОВ «ЕВРОВИДЕНИЯ» ; ПРОФІЛЮВАННЯ КОНЦЕПТІВ ВЛАСНИХ НАЗВ НА ПРИКЛАДІ ПСЕВДОНІМІВ УКРАЇНСЬКИХ УЧАСНИКІВ «ЄВРОБАЧЕННЯ»

Abstract

This article focuses upon studying of the proper names in terms of cognitive linguistics, which is comparatively recent science and is at the sight of many linguists nowadays. The key concept of cognitive linguistics considered to be the phenomenon of conceptualization. There exist many concepts intertwined with each other in our brain, forming branched structures connected associatively or in content. Information in the brain is stored in the form of characters, symbols, associations, schemas-images: we remember the subject or phenomenon, as well as the emotions, feelings and caused impressions. According to above mentioned to define a complex concept, which refers to concentrating the interweaving of verbal and non-verbal information in our memory, linguists introduced the term "concept" in the scientific usage. In this article we aim to consider the possibility of conceptualization process based on an example of individuals' personal names. The pseudonyms of the Ukrainian participants in the Eurovision Song Contest served as the material for the analysis. It is dealt with conceptualization of pseudonyms, investigated the ways to create mentioned names, revealed their connotative profiles. The following conclusions are drawn: own names as well as generic names can become concepts; the congestion of the concept with connotative profiles depends on the degree of "information", the popularity of the carrier name; connotative profiles characterize the singer from different sides, expressing the features of their creativity. In the context of cognitive onomastics, further studies of the process of conceptualizing of proper names in the media are promising (for instance, pseudonyms of athletes or politician) and issues of the elaboration of the typology of anthroponymic concepts are relevant. The article is of interest to philologists, who explore cognitive linguistics or onomastics, sociologists, psychologist. ; Статья посвящена актуальному на сегодня изучению проприальной лексики через призму когнитивной лингвистики. Материалом для анализа стали псевдонимы украинских участников конкурса песен «Евровидения». В публикации рассмотрено концептуализацию псевдонимов, установлено способы создания описанных онимов, названо их коннотативные профили. ; Стаття присвячена актуальному на сьогодні вивченню пропріальної лексики крізь призму когнітивної лінгвістики. Матеріалом для аналізу стали псевдоніми українських учасників пісенного конкурсу «Євробачення». У поданій розвідці розглянуто концептуалізацію псевдонімів, установлено способи творення описаних онімів, перераховано їх конотативні профілі.