COMMUNICATIVE AND STRATEGIC TYPES OF LINGUISTIC AND MENTAL MANIPULATIONS: THE WALDO MOMENT ; КОММУНИКАТИВНО-СТРАТЕГИЧЕСКИЕ ТИПЫ РЕЧЕ-МЫСЛИТЕЛЬНЫХ МАНИПУЛЯЦИЙ: ВРЕМЯ МЕДВЕЖОНКА ВОЛДО ; КОМУНІКАТИВНО-СТРАТЕГІЧНІ ТИПИ МОВЛЕННЄВО-МИСЛЕННЄВИХ МАНІПУЛЯЦІЙ: ЧАС ВЕДМЕДИКА ВОЛДО

Abstract

Relevance of the research is motivated by the necessity of communicative and strategic types of linguistic and mental manipulations' definition in the modern information and media space, setting of priorities of some of them, the qualification of the tactics of latent manipulation in order to reveal its separate mechanisms as well as recognition. Question of general and communicative and linguistic manipulations has been affected by a number of valued works on psychology, sociology, philosophy, and linguistics (O. Aleksiievets, E. Benveniste, G. Le Bon, T. van Dijk, S. Kara-Murza, V. Klemmperer, T. Kovalevska, D. Makkvil, N. Fairclough etc.). The peculiarities of the influence and subordination of mono- and/or polylinguoperson with the study of the political text cognition (D. Abrams, T. Semashko, M. Hogg and others) as well as its linguopragmatics were also actively investigated (I. Golubovska, O. Dmytruk, L. Shevchenko, O. Yashenkova). Aim of the study is to identify the main communicative and strategic types of linguistic and mental manipulations with the tracing of the peculiarities of the implementation of certain hidden manipulative tactics. The stated goal defines the need for solving the following problems: 1) to describe the concept of manipulation in the modern linguistic and scientific paradigm; 2) to trace the correlation and/or non-correlation of the concept of manipulation in various sciences; 3) to qualify the main communicative-strategic types of linguistic and mental manipulations in certain discourse and political practices; 4) to characterize the effective potential of the defined communicative and strategic types of linguistic and mental manipulation in separate scenarios; 5) to outline the status load of the individual's behavior in the modern media manipulation space. Object of analysis is a variety of discourse and political practices, and subject is the communicative and strategic types of linguistic and mental manipulations in modern political discourse. Research methods are the following ones: descriptive method, interpretation method with the sequential differentiation of the poly-layer intra text plane and the generalization of the types of empirical discursive investigated practices, as well as the method of component analysis, the method of contextual analysis, the linguistic communicative method, the method of discourse analysis and the method of critical analysis. Novelty of the analysis consisted in the consideration of the communicative and strategic types of linguistic and mental manipulations in discourse and political practices, the tracing of the response of mono- and / or polylinguoperson to the use of appropriate linguistic manipulations. The theoretical significance of the analysis is determined by the justification of the communicative and strategic types of linguistic and mental manipulations, ascertaining the degree of their correlation with social inquiries, intentions and situations. Practical importance of the obtained results is motivated by the possibility of their use in courses on communicative, functional, cognitive linguistics, the study of linguistic technologies, consideration of actual issues of discourse study, writing of research on political, spatial, visual and multimodal linguistics.Modern communicative and strategic types of linguistic and mental manipulations are correlated with the relevant society inquiries and needs — the easy solution of extremely complex and controversial problems, the production of psychological attitude — are consistently implemented, since they correlate with social moods. The virtual reality of television is enhanced by the imitation potential because it is possible to simulate imitation, where the kaleidoscope of events, clips, enhances the sense of swiftness, the exclusion of the reflection need, the structuring of cause-conditional, conditional-consequential, reason-tolerant or other varieties of logical relations. The ultimate manifestation is man's suspension from life → from real life. A corresponding language is needed in order to accomplish this task; therefore, the modern objective-subjective grammar is also based on modern and postmodern advertising and clips, kaleidoscope and colloquial verbalization run of news, chronicles of events with support on the semantic space of the used lexical units. The entire media stream must be qualified as a "secondary derivative" (according to S. Kara-Murza), where other vital measurements are produced, transposed into reality, imposed on the latter. It's not about the features of television technics; in fact, the integrity of the television (and / or internet) product, where the verbal and visual interpenetrate, where they are mutually complementary, where the addresser (Waldo) speaks better and more clearly than the real communicants. Transferring the out-of-screen (↔ virtual) language ↔ action into the real world becomes extremely necessary. Another thing is whether suppressed will, self-expression of the viewer, reader (↔ recipient), speech production, possession of it in its entirety, civil society should give an answer, which is related to another aspect of study.Prospects for the study of communicative and strategic types of linguistic and mental manipulation are outlined by the needs of generalization of the features of the modern informationally saturated society and the status of the personality in it with its linguistic and mental intentions, as well as the study of the tendencies of transforming by the media resources of the individual into something with an unlimited potential of influence on the latter. An analysis of the possibilities of the individual contacts narrowing with a manipulator or a potential manipulator with the linguo-person formation of counteracting "theater of temptations" played by manipulators, diagnosing the capture, distancing from it, differentiating levels of semantic transparency with the recognition of semantic voids and semantic filling. It is necessary to create a complete information and semantic filters for completion of declared and other tasks, which is possible, provided that the research covers the maximum number of results of discursive practices – texts of different genres, via continuous examination of their space. ; Рассмотрено коммуникативно-стратегические типы речемыслительных манипуляций в современных политико-дискурсивных практиках, исходя из концепции объективно-субъективной грамматики, проанализировано эволюцию понятия манипуляции, приобретения им устоявшегося восприятия в различных медийных практиках. Понимание коммуникации как активного субъектно-субъектного процесса стало исходным для определения соотносительности речемыслительных манипуляций со сценариями. ; Розглянуто комунікативно-стратегічні типи мовленнєво-мисленнєвих маніпуляцій у сучасних політично-дискурсивних практиках з опертям на концепцію об'єктивно-суб'єктивної граматики й висвітленням еволюції поняття маніпуляції, набуття ним усталеного сприйняття в різноманітних медійних практиках. Розуміння комунікації як активного суб'єктно-суб'єктного процесу уможливило визначення співвідносність мовленнєво-мисленнєвих маніпуляцій зі сценаріями.