Lietuvos televizijų vizualiosios estetikos raidos bruožai (1957 – 2007) ; The development outline of the lithuanian television's visual aesthetics (1957-2007)

Abstract

The aim of the master's degree thesis " The Development Outline of the Lithuanian television's visual aesthetics (1957-2007)" is to outline the development and highlight the peculiarities of visual aesthetics in the Lithuanian television. The position of the artist (costume designer, scenographer, make-up artist, dresser) as well as his/her contribution to the telecasts in the Lithuanian television have been analyzed in theoretical, historical and practical terms. The topic of the research covers the following: the analysis of of the visual aesthetics features in the Lithuanian television in a particular period; the analysis of specific aesthetics in different kinds of the telecasts; highlighting the peculiarities of the visual aesthetics based on the analysis of different segments of the telecasts. The Lithuanian television has always mirrored political, cultural and economical events of a particular period. This also applies to the visual aesthetics, the analysis of which is the main issue of the paper. In a 50-year development of the Lithuanian televisions' visual aesthetics, technical, technological and professional growth of the artists has become obvious. In the conclusion, the hypotheses provided in the paper are highlighted. In the first considered period the emphasis is on the professionalism and aesthetic whole of the telecasts. In the second period competativeness and commercialism, along with the growth of technological, technical and financial possibilities, start finding their way to the Lithuanian television. However, the demand for an aesthetic whole is on the decrease. Today many professionals-costume and make-up designers, decorators work in the Lithuanian television. Yet, there is not a single person who could consolidate their efforts and coordinate their action directed towards a common goal. In analysing the development of variable key segments of the Television aesthetics the importance of the artist and costume designer is of utmost importance. Fashion trends − trendy make-up, costume − had a relative impact on the Television aesthetics at all times. At present innovative technologies and development of facilities are in the focus of attention.The genre and stylistics of the telecasts are being levelled. As concerns the news' telecasts, they are steadily on the same track. By this paper an attempt has been made to attract more attention to the development of Lithuanian television's visual aesthetics as well as its current trends.