Kultūros institucijų veiklos įtaka Kauno rajono įvaizdžio formavimui ; Cultural institutions influence the formation of the image of Kaunas district

Abstract

Relevance and the problem of the topic. For some time the formation of cities image are included to the government strategy plans. The competing cities try to use all their resources in order to become more attractive and well-known. This study investigates the case of Kaunas district. Promising district located near one of the biggest cities in Lithuania is highly assessed by investors. This case study aims to find out why successfully developing district does not use its full cultural potential and has no clear image strategy. The object of the Master work - are activities of cultural institutions which contributes in forming cultural image. The aim of the investigation - to explore cultural institutions impact on the formation of Kaunas district image. The work was based on analysis of scientific literature, empirical researches. Theory part analyses the local image conception and provides overview of the cultural institutions impact on the local image. The third chapter is devoted to analysis of Kaunas district case. Results of the investigation - Kaunas district does not have a clear cultural image strategy, although geographical position of the location determines a large amount of investments and population growth, and the district is assessed as the most successful growing municipality. There is a lack of attention for Kaunas district cultural image, information about cultural and artistic activities is available only for a narrow flow of people. There is a lack of innovative approach by the heads of government and cultural institutions.