Book Review: Promotional cultures: The rise and spread of advertising, public relations, marketing and branding

Abstract

This paper was accepted for publication in the journal International Journal of Press-Politics and the definitive published version is available at http://dx.doi.org/10.1177/1940161215626948 ; This is a book review of Aeron Davis. Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding. Cambridge: Polity, 2013, ISBN: 97807456398