The Structure and Roles within a Political Campaign

Abstract

Political campaigns delegate a wide range of responsibilities and tasks among a staff and base of volunteers dedicated to supporting their candidate. Their ability to aid in advertising a positive message, and facilitating a powerful mobilization effort, is critical to any campaign's success. However, it's never as easy as it sounds. Every campaign has internal struggles that makes winning a challenging endeavor. What makes for a well-run campaign, one that accomplishes its goals and intentions, is what every political operative is eager to know. As campaigns usually desire media attention as a form of free advertising (also known as "earned media"), the campaign processes are becoming inherently transparent. How a campaign handles this transparency, while still operating with a certain level of secrecy to prevent an opponent's counter strategy, is a difficult problem. Transparency sometimes makes visible structural missteps and errors. My poster seeks to showcase techniques a candidate and campaign manager uses in order to successfully engage and manage an organization within America's democratic process.