What do people think about the health content of Turkish press?

Abstract

In recent years, with the increase of the media content on health issues in Turkish media, the discussions on accuracy, credibility and the validity have been increased too. In this respect, today's health publications in Turkey are required to be described; publication content should be examined, and publics' opinions and perceptions should be determined. Focusing on the discussions on the issue, one of the biggest media and public opinion projects in Turkey started in 2010 with the supports of TUBİTAK and Anatolian University named "Designation of the Principles on Health Content of the Media in Turkey: An Analysis on Source, Message, and Audience". This paper covers one of the parts of the project, and aims to share the results of the national survey on the health content of Turkish press. The paper reveals what Turkish people think about the health content of the Turkish press. Results show that Turkish people control their doctor's advices and their medical drugs from the newspapers. They mostly criticize the newspapers on not publishing on general health politics of the government, the level of the information, the language used in the news, the advertisement and trade issues. ; Anadolu University Scientific Research Projects Commission (SRPC) with the project number 1000E38.