An Exploration of COVID-19 Pandemic and its Consequences on FMCG Industry in Bangladesh

Abstract

The main objective of the article was to explore the impact and consequences of Novel Coronavirus (2019-nCoV) on the FMCG Industry in Bangladesh. To achieve the research objective Qualitative methodology was applied by using focus group discussion on the online platforms during the movement restriction period. We collected data from four informants and they were chosen based on their professional relevancy with the FMCG industry. Existing documents also analyzed. This study found that COVID-19 has significant negative impacts on the fast-moving consumer goods (FMCG) industry. The informants provide the miserable scenario of the industry during this pandemic besides suggesting possible corporate strategies. This article discusses the impacts of COVID-19 in Bangladesh, in order to provide a better understanding to government and practitioners of why improving the management of response to infectious disease outbreaks is so critical for a country's economy, its society, and its place in the global community.