Donating behaviour and attitudes: an exploratory study of the differences in age cohorts

Abstract

Given the decrease in government support of the voluntary sector, non-profit organizations will be increasing their fund-raising activity. This exploratory study investigates the differences in donating behaviour and attitudes among younger (18-34) and older (35+) Ontarians. Keywords: CVSS, Centre for Voluntary Sector Studies, Working Paper Series,TRSM, Ted Rogers School of Management Citation: ; Foster, M. K. & Meinhard, A. G. (1997). Donating Behaviour and Attitudes: an Exploratory Study of the Differences in Age Cohorts. (Working Paper Series Volume 1997 (1)). Toronto : Ted Rogers School of Management, Centre for Volunteer Sector Studies, Ryerson University.