El discurso político

Abstract

This article takes a detailed look at some of the most important semiotic categories to describe political discourse. Modalities as "can", "know", "would" and "ought to" are integrated in a strategic perspective. This kind of discourse can be analyzed in a textual perspective, which must include -in Austin's theory- the speech acts, the performative linguistics acts, and the illocutionary force. Performance and competencies of the political actors are shown. Political statements are the result of a series of semiotic interactions, in order to manipulate, seduce and convince the audience. The construction of legitimacy and authority is the result of a complex discourse strategy.