ANALISIS PENDAPATAN DAN KELAYAKAN USAHA KERIPIK SINGKONG PADA INDUSTRI "KERIPIKER PASUNDAN" DI KOTA PALU

Abstract

The purpose of this study was to determine the revenue and the business feasibility of the "Keripiker Pasundan" cassava chip industry in Palu. The research was conducted for a month from November to Desember 2016. The number of respondents were four people. Data was analyzed using revenue and feasibility analysis. The results showed that the revenue generated by the cassava chip industry for the period of November – December 2016 was IDR 21,678,950 with the monthly average of IDR 10,839,475. The R/C feasibility value was 1.75% in November and 1.89% in December suggesting that this industry is feasible as its R/C values are higher than 1%. It is recommended that the "Keripiker Pasundan" cassava chip industry in Palu continuously maintain the quality of its products and seize the opportunities given by the government in the form of aids and events such as exhibition.