Media policy attitudes and political attitudes : the politization of media policy and the support for the 'media welfare state'

Abstract

Previous research has neglected media audiences' and citizens' opinions on how the media should be organized, how they should function in society and what individual, corporate and state responsibilities should be in regard to these questions. In an attempt to understand the relationship between citizens' broader political attitudes and their attitudes on media-related politics and responsibilities, this study uses a survey (n = 2003) of the adult Swedish population to investigate the distribution of a range of media political attitudes in the contemporary space of political positions. The results reveal overlaps between the space of media political attitudes and the broader political space, where support for a Nordic 'media welfare state' corresponds to leftist and GAL-oriented values, while TAN-oriented and right-wing attitudes link to scepticism towards state interventionism in the media landscape. A small but highly opinionated right-wing and TAN-oriented segment displays laissez-faire views on media policy that are reflected in current policy propositions from right-wing political parties in parliament.