Аналіз управління розвитком організаційної культури як субстрату прогнозування позитивного іміджу загальноосвітнього навчального закладу ; Analysis of the management of organizational culture as positive image prediction substrate of general educational institutions

Abstract

В статті проаналізовані особливості управління розвитком організаційної культури загальноосвітнього навчального закладу як основи прогнозування його позитивного іміджу, визначені основні характеристики організаційної культури та фактори її розвитку, обґрунтовані принципи прийняття управлінських рішень керівниками школи, представлені компоненти та критерії ефективності творення позитивного іміджу навчального закладу ; The article discovers the features of development of organizational culture of general educational institution as a base of its positive image prediction.The retrospective analysis of the essence of notions "culture", "organizational culture", "positive image of educational institution" and other was carried out.During the study the most influential factors of OC development were grounded:– external ones that take into account the features of political and economic situation in the state; general culture of society, region, micro-society;– internal ones that take into account the terms of existence of general educational institution (GEI)), character of traditional organizational culture (OC), success of GEI activity. From our point of view, the main principles of management of development of organizational culture of modern educational institutions are the following: the principle of generality – organizational culture must be assimilated by all or most members of organization; the principle of validity - GEI mission, traditions and specificity of activity must be the base; the principle of accessibility – provides clearness and acceptability of organizational culture to guarantee the importance of its understanding by all workers – from managerial team to pedagogical workers; the principle of respect to individual personal culture and general school culture.The main carriers of organizational culture of educational institution are its director, managerial team and pedagogical, pupils' and parents' collectives. That is why the main components of positive GEI image are the image of director, managerial team, teacher, pedagogical and service staff of school.During the study we made the conclusions that general educational institution is an open socio-pedagogical system, connected with many social institutions that has formed organizational culture as a substrate of own unique image – positive image of educational institution that provides the priority of educational services among other GEI