Digital piracy management in creative content industry ; Skaitmeninio piratavimo valdymas kūrybinio turinio industrijoje

Abstract

The present habits of digital content consumption and a rather easy access to illegal creative content reduce the opportunities to limit digital piracy by banning or invoking legislation. Such a context of the creative content industry results in the need to search for new business models that would encourage users to voluntarily switch from illegal to legal products of the creative content industry, rather than simply banning them from using the illegal ones. In order to determine which business model would best suit for managing digital piracy in the creative content industry, by adjusting to the present habits of distribution and consumption of digital content as well as assuring a reasonable payment for the authors, the dissertation analyses and summarises different scholars' viewpoint on digital piracy and measures that could possibly be applied to manage it, focusing on generating income from the present context of digital piracy. The dissertation also develops a theoretical model for digital piracy management, which includes possible alternatives for presenting creative content in the market, assuring commercial gain for the authors and distributors of the content, and a model for digital piracy management in the music industry that serves as a base to realize the possibility to generate commercial gain from digital music records by encouraging users to opt for music records in the scope of the model instead of the illegal ones, preserving the present level of users' satisfaction and assuring a type of record distribution in digital environment acceptable for the music authors.