Funkcionaliųjų mėsos gaminių vartojimo prielaidos Lietuvos rinkoje ; Assumptions of functional meat consumption in lithuania market

Abstract

Consumption must be analyzed in macro and micro dimensions. Macro consumption depends on social, demographical, consumerism and supply factors. Consumer consumption are primarily determined on cultural, social ad economical background. The graduation paper consists of three parts with the help of which there is an attempt to draw attention to the importance of cultural, social and economical factors in functional food consumption. The object of investigation was functional meat consumption in Lithuania. The research consist of macro data analysis and consumers' and experts' survey. The consumers' and experts' survey was performed by way of analysis of factors which could affect the consumption of functional meat in Lithuania. 150 consumers (150 women and 45 men) and 5 experts participated in the research. Results of the research showed that functional meat consumption in Lithuania depends on social-cultural, economical and legislation aspects. According to the research results and macro consumption analysis, was structured assumption of the functional meat consumption in Lithuania. The volume of the paper is 57 pages, 15 tables and 19 illustrations have been presented in it.