COMPARATIVE ANALYSIS OF THE SYSTEM AND MECHANISMS TO SUPPORT THE DEVELOPMENT OF AGRI-FOOD EXPORTS IN UKRAINE AND THE EU

Abstract

The role of government programs and measures to stimulate exports is becoming increasingly important in the development strategies of countries, especially developing countries, which seek to make exports the engine of economic growth. At the same time, coordinated institutional work to stimulate exports is considered to be the most important factor to ensure comprehensive diversification of foreign trade activities. For the agricultural sector of Ukraine, the matter of systematic work to support and promote exports is currently extremely relevant. The main research methods within the study are surveys, SWOT-analysis, GAP-analysis, consolidation of information, comparison of export support activities in Ukraine and the EU. The results of the study demonstrate Institutions and Tools of State Export Support in Ukraine and the EU, export-oriented services by of support institutions, export support activities carried out by various institutions, practices on national export promotion activities – comparison of Ukraine with the countries of the European Union (Republic of Ireland, Kingdom of the Netherlands, Federal Republic of Germany). The main conclusions of the study are formed by areas – on the one hand Public Authorities, and on the other for Business Support Institutions, Unions and Associations. The recommendations cover areas such as the general coordination of export promotion programs, building a global network of local offices, access to finance, online services and informational Internet portals, presenting the organization on the Internet, marketing and communication strategies, improving the quality of export support services, providing financial support to enterprises entering new markets.