Theoretical approaches to the definition of corporate social responsibility: strategies for achieving competitive advantages theories

Abstract

The article considers theoretical approaches to the definition of corporate social responsibility. The content and characteristics of corporate social responsibility theories (integral, instrumental, political and ethical) are presented. The author paid special attention to the group of instrumental theories in the article. Theories of strategies for achieving competitive advantages are characterized. These theories consider CSR as a tool to improve the efficiency of companies by acquiring and retaining competitive advantages. The basic theories on which theories of achieving competitive advantages are constructed are considered in the article. The author has determined the features of the use of CSR theoretical approaches in the construction of the relationship of the companies with the stakeholders.