THEORETICAL APPROACHES TO DETERMINING DEFINITION OF «POLITICAL MARKETING»

Abstract

Research is devoted to theoretical aspects of the definition of «political marketing». We prove that marketing is not only modern means of elections, but «constant technology» policy. It is shown that, on the one hand, the low political activity encourages political parties to resort to political marketing technologies, on the other hand, the resulting marketing approach to electoral number of people who participate in elections constantly decreasing.