Problems of Development in Hotel Restaurant Business in the Period of the Current Circulation

Abstract

Relevance of the research. The article presents the results of the study at the state and prospects of the hotel and restaurant business in Ukraine in the current political and socioeconomic conditions. The subject of the study is the dynamics of hotel and restaurant business development in Ukraine and its regions. The aim of the article is, firstly, to determine the main factors influencing the efficiency of the functioning of hotels and restaurants, and secondly, the formulation of practical recommendations on this basis, aimed at the dynamic development in the industry. Methodology of investigation consists in the elaboration of legislation in Ukraine, scientific publications on the hotels and restaurants activities, data of state statistics, expert assessments of managers of enterprises of the hospitality industry. The main results of the article are the essence and mechanism of the influence in various factors on the development of the domestic hotel and restaurant business are revealed. Conclusions. The research has shown that a significant reduction in solvent demand for hotel and restaurant services in the current crisis is a major challenge for the hospitality industry. The regional features of the hotel and restaurant activity are analyzed. The conditions for the dynamic growth of the hospitality sector, in particular the growth of real incomes, business activity, and the restoration of tourist flows, are determined. An important factor in the development of hotel and restaurant business is the deepening of the international integration in Ukraine with the countries of the European Union. The article proposes the creation of a mechanism for effective partnership between enterprises of the hospitality industry, leading universities and the state (local governments), which will facilitate the introduction of innovations, attract investments in the development of the industry, the creation of new jobs in hotels and restaurants.