Can McDonalds tell us anything about the value of the social sciences?

Blog: Impact of Social Sciences

Abstract

Taking a sideways look at George Ritzer's famous McDonaldization thesis, Titus Alexander argues that rather than being an iron cage, social scientists have much to gain from treating such institutions as real time experiments and social models. In his classic work The McDonaldization of Society, George Ritzer argued that the principles used by the fast-food … Continued