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April 21, 2024

#173: Micro-Influencer Marketing for Political Campaigns, with Ryan Davis

Blog: Episodes - Social Media and Politics

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Abstract

Ryan Davis, Co-Founder of People First, discusses how “micro-influencers” or “micro-creators” are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels...
The post #173: Micro-Influencer Marketing for Political Campaigns, with Ryan Davis appeared first on Social Media and Politics.

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