Increase adult student retention through rebranding, student success strategies

In: Enrollment management report, Band 21, Heft 11, S. 6-7

Abstract

SAN DIEGO — To become an institution that truly serves the needs of your adult learner population, you have to be willing to commit to significant change. At the annual meeting for the Council for Adult and Experiential Learning, presenters Jessica Waddell, associate director of the bachelor's degree for professionals; Lisa Buono, director of the bachelor's degree for professionals; Margarita Bueno, academic advisor and retention specialist; and Kristy Fenstermaker, academic advisor, all from California Lutheran University, gave tips on how their institution committed to a complete overhaul, from changing the terminology from adult learner to post‐traditional learner to better reflect their student population to developing tracks for post‐traditional learners outside of traditional night‐class offerings, that helped dramatically increase the retention and graduation rate of this population of students.