Aufsatz(elektronisch)26. März 2018
Windowing television content: Lessons for digital business models
In: Strategic change, Band 27, Heft 2, S. 151-160
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Abstract
There is a market for successful distribution of television content using a Windowing strategy. This article investigates if a strategy where content is made available to consumers through different channels over time, a "Windowing" business models, is appropriate for releasing television programs. By initially exposing consumers to a controlled quantity of free content greater value can be captured at later stages as 55% of these consumers are 13–20% more likely to become paying subscribers.
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