Going global: how middle managers approach the process in medium‐sized firms

In: Strategic change, Band 17, Heft 3-4, S. 83-99

Abstract

Abstract

Prior research has emphasized middle managers' important role in the strategy process and the benefits of their involvement, but little is known about their role in medium‐sized firms and their participation in the internationalization strategy process (ISP). This article aims to fill these gaps.


Our analysis of interviews conducted with the complete layer of middle managers at a medium‐sized firm is intended to shed light on these issues by examining the extent and effect of middle managers' involvement in the strategy formulation phase of the ISP. The medium‐sized Italian firm chosen for our sample was going through a period of radical change as it expanded its international activities beyond its cultural boundaries.


We found that not all the firm's middle managers perceived themselves to be involved in formulating the internationalization strategy. The perception of involvement was dependent on ownership of the outcome of internationalization. Middle managers with revenue accountability perceived themselves to be involved in strategy formulation. Furthermore, this perception of increased involvement was tightly linked to a more opportunity‐oriented attitude toward internationalization.


We suggest that medium‐sized firms can actively manage middle managers' attitudes and behavior toward internationalization by managing perceptions.

Copyright © 2008 John Wiley & Sons, Ltd.