Issue definition: the neglected foundation of effective issue management

In: Journal of public affairs, Band 4, Heft 2, S. 191-200

Abstract

AbstractMany issue management models proceed from issue scanning and identification directly to determining an objective, with insufficient attention to the important element of formally defining the issue. Proper definition is a vital foundation for effective issue management, and comprises a sound understanding of the issue itself, choosing exactly the right words to best position the issue and securing agreement on the definition. It also requires a full appreciation of the techniques used by other parties to try to redefine the issue to their competing agenda, and this paper identifies and categorises three such techniques. Copyright © 2004 Henry Stewart Publications